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The Travel Agency Lands in SoHo — A Cannabis Retail Experience That Doubles as a Gallery

Where High Design Meets Higher Consciousness: Inside the City's Most Art-Forward Dispensary Yet

image of the inside of the new Travel Agency dispensary in SoHo NYC.

The Travel Agency Lands in SoHo - The Bluntness

Bluntness Editorial
By Bluntness EditorialMay 08, 2025
Bluntness Editorial
The Bluntness Editorial Staff is dedicated to bring you the many stories of cannabis culture - stories that speak to the enthusiast and expert in an unfiltered but factual manner. Everyday, our writers brings you deeply insightful and honest perspectives from all corners of the cannabis world, including some you may not expect.
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In a city packed with dispensaries, The Travel Agency isn’t just selling weed—it’s curating wonder. And with its latest destination at 598 Broadway, right in the heart of SoHo, the brand doubles down on its mission to elevate cannabis retail into an immersive, sensory, and cultural experience.


image of cannabis edibles on display at Travel Agency's newly opened SoHo dispensaryThe Travel Agency Lands in SoHo - The Bluntness

Following the successful launch of locations in Union Square, Downtown Brooklyn, and Fifth Avenue, The Travel Agency’s SoHo debut isn’t just another store opening—it’s a statement. A design-forward, community-conscious, and artistically driven statement that puts cannabis at the center of New York’s contemporary culture conversation.

A Storefront Designed to Stop You in Your Tracks

exterior image of Travel Agency's new SoHo dispensary storefront. The Travel Agency Lands in SoHo - The Bluntness

If the Union Square location felt like a portal to enchantment, the new SoHo dispensary is a full-on art installation disguised as retail. Created in partnership with visionary firm Leong Leong Architecture, the store draws inspiration from the experimental art spaces of downtown’s heyday (and from the now shuttered The House of Cannabis - THCNYC - just a few blocks south - IYKYK). Think minimalist futurism meets a luxury travel lounge.

The space features a glowing, arched ceiling that casts soft light over a constellation of glass vitrines, where cannabis products are displayed more like rare artifacts than retail items. The result? A shopping experience that feels more MoMA than marijuana.

Custom fabrication by Big Heavy Studios brings a tactile edge, creating sculptural shelving and installations that celebrate cannabis as a legitimate medium of creative expression. The final flourish? A kinetic, data-driven art piece by BREAKFAST Studio that pulses with real-time movement, mirroring the ever-shifting energy of the city.

The Bong Gallery: Where Function Meets Fine Art

One of the store’s most buzzworthy features is the Bong Gallery, a curated collection of high-design glassware that blurs the line between ritual and sculpture.

On display: psychedelic, color-soaked bongs from Milan-based designer Serena Confalonieri, alongside Juan Manuel Carmona’s surrealist OLMi Bong—a piece as thought-provoking as it is functional, layered with humor, political critique, and Mexican cultural symbolism.

This isn’t about novelty. It’s about narrative. Each piece invites the consumer to reconsider what cannabis culture can look and feel like in a new era.

interior image of Travel Agency's new SoHo retail, featuring a wall of glass bongsThe Travel Agency Lands in SoHo - The Bluntness

More Than a Dispensary—A Destination for Cultural Travelers

“From Keith Haring to Basquiat, SoHo has always been a playground for boundary-pushers,” says Arana Hankin-Biggers, Co-Founder and CEO of The Travel Agency. “This store is a tribute to that legacy—an invitation to explore cannabis through the lens of art, design, and social change.”

Like its sister locations, The Travel Agency SoHo operates under New York’s Social and Economic Equity (SEE) program. As a BIPOC-founded company, the brand continues to reinvest in local communities while fighting to dismantle the legacy harms of the War on Drugs. This isn’t lip service; it’s baked into their business model.

And let’s not forget: The Travel Agency isn’t just catching the media’s eye—it’s shaping the narrative. The brand has racked up Clio Awards, landed in The New York Times and People Magazine, and even made waves as the first cannabis brand to sponsor the New York Film Festival and a Met Gala after-party.

Interior image of Travel Agency's new SoHo dispensaryThe Travel Agency Lands in SoHo - The Bluntness


A New Standard for Cannabis Retail

The SoHo launch cements what many already knew: The Travel Agency is setting the new gold standard for cannabis retail. This isn’t about jumping on trends. It’s about redefining them.

Whether you’re a curious first-timer or a seasoned aficionado, walking into The Travel Agency SoHo isn’t just about buying cannabis—it’s about traveling somewhere new. Somewhere artful. Thoughtful. High-end. And high-minded.

The SoHo location is now open at 598 Broadway, with a grand opening celebration slated for May 28, 2025.

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