Skip to content
Search AI Powered

Latest Stories

Spotlight On: Lulu's Chocolate

LuLu Louise, Founder and CEO of LuLu's Chocolates
LuLu Louise, Founder and CEO of LuLu's Chocolates
Courtesy of LuLu's Chocolates


Get to know Lulu Louise, founder and CEO of Lulu's Chocolate.


Lulu's journey began in 2006 when she realized she 1. needed to cut sugar and 2. fell in love with cacao. All Lulu's chocolate is "100% wild-harvested, heirloom Arriba from Ecuador," and the company is dedicated to cultivating a positive relationship with suppliers.



We caught up with Lulu to learn more about her personal journey and her business.


1. What is the story of how Lulu's came to be?


It's a love story.  I fell deeply in love...life-changing love....with a cacao tree! I had given up chocolate due to not wanting to consume sugar or dairy. Once I realized that chocolate comes from the cacao tree, I knew it was the best food in the world and set out to make a version that honored its true magic, from tree to table. So my chocolate journey began in 2006 and I launched my non-infused chocolate company, Lulu's Chocolate, in December of that year. I had long been a cannabis advocate, but adding cannabis to my chocolate didn't "officially" began until 2016 when we launched our Hemp CBD Chocolate. We then went on to launch Lulu's Botanicals, our THC chocolate offerings, in 2017.


2. What is your mission?


Our chocolate mission is to bridge the gap between gourmet and truly healthy.  Our cannabis mission is to help people understand the true healing nature of this incredible plant medicine, thus breaking the stigma around it.  Health and pleasure without compromise.  


3. Can you tell us about some of your products? What are the all-time favorites and what makes your spin on cannabis products unique?


All of our cannabis products (besides the Hemp CBD) have a 1:1 ratio of THC:CBD.  We also add a plentitude of steam distilled, live cannabis terpenes. We believe that these essential oils of the cannabis plant have incredible healing powers of their own, and we've only just yet scratched the surface of what is possible with them.  Many of our products marry botanical herbs with cannabis, which takes them to a whole new level.  Our master herbalist has 45 years of experience in botany and has especially studied the synergy of specific herbal combinations with cannabis. My all-time favorite product we make is called RELAX. It has a very powerful anti-inflammatory blend of adaptogenic herbs. It calms your mind and spirt while creating full body relaxation. I've actually received three reports of people getting off of opioids with this formula. It helps me sleep like nothing else. For that, I'm forever grateful.  


4. What's the biggest challenge of working in the cannabis space and the biggest reward?


The biggest challenge is the ever-changing regulations and trying to navigate running a business that is federally illegal.  But I wouldn't trade it for anything. The excitement of being on the front lines of history in the making is worth it. We are seeing the end of a huge prohibition in our lifetime. I feel that I have a hand in liberating this beautiful plant spirit...that is truly rewarding.  


5. Do you have any advice for any fellow cannapreneurs?


It's our job to break the stigma and the best way to do that is by example. We need to have patience with people...the idea of "Reefer Madness" is deeply ingrained in many and not leaving anytime soon. Have compassion, educate every chance you get and keep doing what you do. If you're working with Mary Jane, chances are that she called you for this mission and knows you are ready.  

More For You

Will drugs pick up on your cannabis edibles, or no? - The Bluntness

Will drugs pick up on your cannabis edibles, or no? - The Bluntness

Edibles & Drug Dogs

Now that marijuana legalization has gone so widespread, getting pot is just a car ride away for most people in the U.S., even those living in prohibition states.

And by gawd, they are making the drive, too, breaking all sorts of laws by crossing imaginary state lines with real weed.

Keep ReadingShow less
Trop Cherry Strain Review - The Bluntness

Trop Cherry Strain Review - The Bluntness

Balanced Hybrid: Trop Cherry


The Trop Cherry cannabis strain is a slightly Sativa-dominant hybrid (60% Sativa, 40% Indica), created from Tropicana Cookies and Cherry Cookies F3. This strain is known for its THC levels, which range from 16% to 24%, offering a blend of cerebral stimulation and body relaxation. Its terpene profile features beta-caryophyllene, limonene, linalool, humulene, and beta-pinene, giving it a unique flavor that combines sweet citrus, ripe cherries, and earthy undertones. Trop Cherry's resin production makes it popular among users exploring the benefits of cannabis concentrates.

Keep ReadingShow less
What to do with all that kief at the bottom of your grinder? Coffee! - The Bluntness

What to do with all that kief at the bottom of your grinder? Coffee! - The Bluntness

DIY: How to Make Kief Coffee

If you’ve been consuming cannabis for a while now, you’ve heard of kief – in fact, you might be scrounging around at the bottom of your grinder for some as we speak. Kief is derived from the trichomes of the cannabis plant, making it a concentrated substance that contains cannabinoids and terpenes.

There are many ways to utilize this part of the plant, but infusing it with coffee is one of the tastiest and most effective methods. If you want to know how to make kief coffee, this one’s for you.

Keep ReadingShow less
What Does Weed Do to Your Brain: Effects on Function and Cognition - The Bluntness
What Does Weed Do to Your Brain: Effects on Function and Cognition - The Bluntness
Photo by Anshita Nair on Unsplash

Weed & Your Brain: Function & Cognition

Cannabis, commonly known as weed, affects the brain in several ways. Understanding what does weed do to your brain involves looking at both short-term and long-term effects on cognition and brain function. This article explores these impacts, discussing how different cannabinoids interact with brain receptors and what the consequences might be for frequent users, adolescents, and those with specific health conditions. By the end, you’ll have a clearer picture of how cannabis could influence your cognitive abilities and overall brain health.

Understanding Cannabis and the Brain

An illustration of the human brain highlighting areas affected by cannabis use.


Keep ReadingShow less
Know the law before you travel with weed.
Know the law before you travel with weed.

Before You Pack: How To Travel With Cannabis

Legalization has made a lot of progress over the past few years, however cannabis remains federally illegal in the United States, which can make traveling with weed a bit confusing depending on where you’re going and how you’re planning to get there.

If you’re traveling from legal state to illegal state, legal state to legal state, U.S. to a different country, or any other iteration, the rules may vary greatly for what you can and cannot bring. 

Keep ReadingShow less