Rock & Roll Hall of Famer Carlos Santana Is The Latest Musician to Launch a Cannabis Brand: Mirayo by Santana

By Bluntness Editorial | Sep 28, 2020, 2:42 PM EDT

It’s been a busy week for rocker and philanthropist Carlos Santana. He has launched his own coffee company, which is naturally called the Carlos Santana Coffee Company as well as a new cannabis brand inspired by his Latin heritage called, Mirayo by Santana. 

Santana shared the news of his new cannabis brand on social media earlier this week. While no formal website exists for the company, a Facebook page promises "sun grown cannabis cultivated with artisanal craft and traditional patience."

Left Coast Ventures, a California-based company that is backed by Privateer Holdings, already boasts music-centric cannabis partnerships with Grateful Dead drummer Micky Hart and Bob Marley's estate are involved in Mirayo by Santana. 

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Earlier this year, Left Coast teased an initial lineup of products that includes flower, pre-rolls and topicals with traditional formulations inspired by Santana's own family.

Santana is the latest in a string of popular musicians and celebrities lending their names to cannabis brands. One of the more notable artists pushing pot products since the beginning is renowned rapper Snoop Dogg, who owns the "Leafs" marijuana brand and is also a general partner in cannabis venture firm Casa Verde Capital. Meanwhile, country legend Willie Nelson has a line of CBD products called Willie’s Remedy, and pop superstar Post Malone hawks the “Shaboink” line of hemp and cannabis pre-rolls. Berner has his Cookies brand.

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Canadian rapper Drake also jointly owns a cannabis venture called “More Life Growth Company” with Canopy Growth Corporation.

And, just last week the ultimate “weed mom”Martha Stewart launched her own eponymously named brand of CBD products.