Skip to content
Search AI Powered
Human content, AI powered search.

Latest Stories

Martha Stewart, The Ultimate "Weed Mom," Launches New Line of CBD Products

Martha Stewart CBD. Source: Martha Stewart CBD
Martha Stewart CBD. Source: Martha Stewart CBD
Bluntness Editorial
By Bluntness EditorialSep 10, 2020
Bluntness Editorial
The Bluntness Editorial Staff is dedicated to bring you the many stories of cannabis culture - stories that speak to the enthusiast and expert in an unfiltered but factual manner. Everyday, our writers brings you deeply insightful and honest perspectives from all corners of the cannabis world, including some you may not expect.
See Full Bio
Follow:

The quintessential "Weed Mom" Martha Stewart has partnered with Canopy Growth Corp. in a joint bid to break into the CBD market in a sure bet that their curated flavors and her celebrity name will bring the ingredient to a new demographic.

Starting today, Canopy will offer Martha Stewart-branded CBD gummies in flavors ranging from kumquat to huckleberry, along with soft gels and oil drops, on its website. Later this year, Canopy will add a Stewart-branded line of CBD products for pets, a segment Canopy CEO David Klein sees reaching as much as $600 million in additional annual sales.

The products were developed with Stewart’s input on marketing and taste -- she sees the products as comparable to French confections “rather than the sticky, overly sweet versions you might find elsewhere.” The launch comes as her brand is being revived by consumers looking to improve their quality of life while stuck at home during quarantine.

Canopy says there’s still plenty of potential for CBD growth, estimating that while around 86% of Americans have heard of the product, only 18% have tried it. Stewart’s household name, meanwhile, should help attract more "Weed Moms" in the age range of 46 to 65.

Same as Stewart, Snoop Dogg and Seth Rogen (both of whom have their own brands in partnership with Canopy) attract the attention of people of all ages. This is, naturally, a well thought-out strategy for Canopy.

At launch, the Martha Stewart CBD product line includes:

1. Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count)

The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. Photo by Kimberly Tran

2. Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 co

Delicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenDelicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenPhoto by Kimberly Tran

3. Martha Stewart CBD 25mg Softgels (Unflavored, 30 count) for $44.99

These small softgels are another option - convenient and easy to consume. These small softgels are another option - convenient and easy to consume. Photo by Kimberly Tran

4. Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99

I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. Photo by Mike Krautter

For more information, or to purchase Martha Stewart CBD, visit launch.marthastewartcbd.com.

The Latest

macro image of trainwreck cannabis strain
Wellness

Trainwreck: Creative Daytime Lift

image of friends holding drinks with alcohol, clinking glasses to cheers
Editorial

Americans drink less, redefine going out

protesters holding sign, peaceful, democracy
News

Hemp Ban Threatens $28B Industry

Giphy of Rodney Dangerfield stretching and experiencing back-pain, in an exaggerated/funny manner
Wellness

CBD & THC for Athletes

More For You

The Truth About THC Candle: Cannabis Candles & How to Make Your Own - The Bluntness

The Truth About THC Candle: Cannabis Candles & How to Make Your Own - The Bluntness

Cannabis Candle Facts & DIY

The Truth About THC Candle: Cannabis Candles & How to Make Your Own

There are several different ways to consume cannabis, and some of them don’t even involve actual consumption. Cannabis candles are beginning to take over the candle game, allowing cannabis enthusiasts to enjoy the smells they’re used to having to cover up and hide: the danky goodness of weed.

As cannabis becomes less stigmatized in modern culture, people are beginning to come out and admit to their cannabis use. While smoking weed used to be something people felt they had to keep on the down low, the culture is becoming increasingly mainstream and the scent is now sought after rather than condemned. Many cannabis candles feature complex scent profiles, including notes of amber, which contribute to a rich and layered aromatic experience.

Keep ReadingShow less
Weed Makes Me Antisocial: What To Do - The Bluntness

Weed Makes Me Antisocial: What To Do - The Bluntness

Weed Makes Me Antisocial: Help!

Many people can relate to the experience of “hitting a wall” socially. Introverts, you especially know what I mean. But when self-enforced isolation is weed-induced, does that mean it’s time to reconsider a few habits or routines? Maybe even take a break from weed entirely?

Cannabis has long been negatively associated with laziness and haziness, and although that isn’t always the case with cannabis consumers, it also isn’t that far off from the truth if you haven’t optimized your regimen. Marijuana use, in particular, has occasionally been linked to various mental health and behavioral effects, such as anxiety, paranoia, and antisocial behavior, while also being linked to alleviating these same symptoms. So it's important to understand how cannabis works with and for your body and needs.

Keep ReadingShow less
A classic case of botrytis a.k.a bud rot. Moldy cannabis should never be inhaled or smoked.
A classic case of botrytis a.k.a bud rot. Moldy cannabis should never be inhaled or smoked.

Smoking Moldy Weed and How It Can Make You Sick

Cannabis may have a robust safety profile with zero fatal overdoses on record, however smoking moldy weed can pose a serious risk to human health.

While you might have thought mold was reserved for unkempt showers or perishable food items, unwanted fungi can grow in your stash if you’re not careful. 

Keep ReadingShow less
Humankind has made use of cannabis much longer than most people realize.
Humankind has made use of cannabis much longer than most people realize.

Who Discovered Weed? The Ancient Origins of Cannabis

Trying to tell the story of ancient cannabis is like trying to guess the picture on a puzzle with the majority of the pieces missing. Most of what we know about the historic uses of cannabis come from sparse archaeological evidence and oft doggy translations of texts that are thousands of years old. We can make some educated guesses, but, in the end, the more answers we discover, the more questions we unveil. 

Nevertheless, thanks to changing public opinion and waves of legalization, cannabis research is getting prime-time attention. As a result, we know more about the origins of cannabis than we have ever before—and now it’s time to recover some of our long-lost history. 

Keep ReadingShow less
The Epic Mag Landrace Cannabis from Iran - The Bluntness

The Epic Mag Landrace Cannabis from Iran - The Bluntness

Iranian Weed: Epic Mag Strain

The sprawling mountains of Iran bloom with native flora every year: elms and ironwood trees, tulips and daffodils, even something called Dwarf Eelgrass. But scattered throughout the forests and flowerbeds, like in neighboring Afghanistan and Pakistan, another flower has been thriving for thousands of years: cannabis.

Through Iranian genetics sourcing, cannabis in Iran is collected from specific regions, emphasizing the unique and wild plant varieties. Mag Landrace is just one of the Persian nation’s homegrown strains, beloved for its intense indica effects, deep green and purple hues, and abundance of trichomes, resins and oils that make it ideal for smoking and hash-making. It’s finally in the states and available for patients and casual users alike to discover and delight in, and here’s why.

Keep ReadingShow less