Skip to content
Search AI Powered

Latest Stories

Martha Stewart, The Ultimate "Weed Mom," Launches New Line of CBD Products

Martha Stewart CBD. Source: Martha Stewart CBD
Martha Stewart CBD. Source: Martha Stewart CBD

The quintessential "Weed Mom" Martha Stewart has partnered with Canopy Growth Corp. in a joint bid to break into the CBD market in a sure bet that their curated flavors and her celebrity name will bring the ingredient to a new demographic.

Starting today, Canopy will offer Martha Stewart-branded CBD gummies in flavors ranging from kumquat to huckleberry, along with soft gels and oil drops, on its website. Later this year, Canopy will add a Stewart-branded line of CBD products for pets, a segment Canopy CEO David Klein sees reaching as much as $600 million in additional annual sales.


The products were developed with Stewart’s input on marketing and taste -- she sees the products as comparable to French confections “rather than the sticky, overly sweet versions you might find elsewhere.” The launch comes as her brand is being revived by consumers looking to improve their quality of life while stuck at home during quarantine.

Canopy says there’s still plenty of potential for CBD growth, estimating that while around 86% of Americans have heard of the product, only 18% have tried it. Stewart’s household name, meanwhile, should help attract more "Weed Moms" in the age range of 46 to 65.

Same as Stewart, Snoop Dogg and Seth Rogen (both of whom have their own brands in partnership with Canopy) attract the attention of people of all ages. This is, naturally, a well thought-out strategy for Canopy.

At launch, the Martha Stewart CBD product line includes:

1. Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count)

The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. Photo by Kimberly Tran

2. Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 co

Delicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenDelicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenPhoto by Kimberly Tran

3. Martha Stewart CBD 25mg Softgels (Unflavored, 30 count) for $44.99

These small softgels are another option - convenient and easy to consume. These small softgels are another option - convenient and easy to consume. Photo by Kimberly Tran

4. Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99

I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. Photo by Mike Krautter

For more information, or to purchase Martha Stewart CBD, visit launch.marthastewartcbd.com.

More For You

Introduction to Psychoactive Mushrooms: The Aztec God Strain - The Bluntness

Introduction to Psychoactive Mushrooms: The Aztec God Strain - The Bluntness

Exploring the Sacred Aztec God Mushroom Strain

Introduction to Psychoactive Mushrooms

Psychoactive mushrooms, also known as hallucinogenic mushrooms, have been revered for centuries across various cultures for their profound spiritual, medicinal, and recreational properties. These remarkable fungi contain psychoactive compounds such as psilocybin and psilocin, which have the power to alter perception, thought, and mood. The use of these mushrooms dates back to ancient Mesoamerican cultures, where they were considered sacred and integral to rituals and ceremonies aimed at communicating with the gods and ancestors. The Aztecs, in particular, held these mushrooms in high esteem, often referring to them as “the flesh of the gods” due to their ability to induce mystical and divine experiences.

What are Aztec God Mushroom strains?

This is a strain of psychedelic mushrooms commonly harvested in Central America and Southern Mexico. They possess a moderate to average psilocybin potency and have been widely utilized by the Aztecs for religious purposes. They are widely cultivated or harvested for their above-average psilocybin content, which is suitable for beginners and prolonged trips when taken in large doses.

Keep ReadingShow less
map of medical and recreational cannabis retailers in state of New York
NY Cannabis Program Under Fire for Misconduct
NY Cannabis Program Under Fire for Misconduct

Legal Weed, Legit?

New York’s legal cannabis program iNew York’s adult-use cannabis market was supposed to be the nation’s model of equity and regulation. Instead, it’s quickly becoming a cautionary tale. And the latest news doesn’t just raise eyebrows—it should set off alarms across the entire industry.

According to an April 7 report byThe New York Times, New York State regulators are conducting a sweeping investigation into some of the biggest cannabis companies operating in the state—Stiiizy, Grön, Mfused, and others—over allegations of using out-of-state or unauthorized cannabis to produce products for legal dispensaries. It’s a practice insiders call inversion—and it’s been the industry’s not-so-secret open secret for years.

Keep ReadingShow less
Getting you ready for your first magic mushroom trip - The Bluntness

Getting you ready for your first magic mushroom trip - The Bluntness

How Long Do Shrooms Last? Magic Mushroom Guide for Beginners

In 2022, general interest in magic mushrooms has spiked to unprecedented levels not seen since the 1960s. Thanks to research showing promising results for patients, lawmakers a handful of states and cities already have or are considering loosening psilocybin restrictions.

A few states such as Oregon have fully legalized psilocybin treatment for all adult patients, while others want to limit it to veterans or others with PTSD.

Keep ReadingShow less
Magic mushrooms taste gross. Let's fix that.
Magic mushrooms taste gross. Let's fix that.

6 Ways to Consume Magic Mushrooms (that don't involve a peanut butter sandwich)

If you have ever consumed magic mushrooms or truffles, then you know they don’t always have the most pleasant taste, in fact, some of them are like eating a mouthful of dirt.  

However, with the recent rise of popularity through legalization, decriminalization, and the public becoming more aware of the benefits and potential good that comes with these psilocybin-packed fungi, we see why people may overlook the flavor.

Keep ReadingShow less
How Long Does One Hit of Weed Stay in Your System

How Long Does One Hit of Weed Stay in Your System

How long does one hit of weed stay in your system? You are probably concerned about an upcoming drug test if you're asking this question. Perhaps not something you’d normally fret over, but after taking a hit off a joint last weekend, you are now in full-blown panic mode. Will I lose my job? Could one hit of weed make me fail a drug test? 

In short—don’t panic. We’ve got plenty of information about what factors influence THC detection time and what you can do to pass a drug test.

Keep ReadingShow less