While the fate of New York’s legal cannabis industry is being hashed out in the courts, New York’s cannabis culture continues to undergo a transformative renaissance with the debut of The Flower Hour, an avant-garde concept that aims to redefine the way individuals engage with and learn about cannabis.
Inspired by the elegance of wine tastings and the allure of brand activation platforms, The Flower Hour is set to revolutionize cannabis consumption through meticulously curated tastings, immersive experiences, activations, and a comprehensive and engaging education initiative.
Their innovative model seeks to transcend conventional consumption norms, fostering an environment that encourages responsible and informed cannabis engagement as well as normalization.
Operating as a crucial intermediary, The Flower Hour is also a powerful vehicle for connecting NY’s newly licensed cultivators, processors and ancillary operators directly with consumers, effectively showcasing and introducing a diverse array of brands and consumption methods. Through The Flower Hour events consumers gain a deeper appreciation of the complexities of the cannabis plant, cannabinoid profiles, and terpene nuances while also getting to know more about where these products come from and the people behind them.
Curating a Cultural Shift
The emergence of The Flower Hour signifies a momentous shift in the approach to cannabis consumption in New York. By drawing inspiration from established industries and brand activations, The Flower Hour is setting out to dismantle stereotypes and misconceptions surrounding cannabis.
Rather than merely providing access to the plant, The Flower Hour aspires to empower consumers with a holistic understanding of cannabis, its benefits, and its place in a modern lifestyle.
Through its curated experiences, The Flower Hour facilitates a vital dialogue between industry professionals and consumers, bridging the gap and creating a space for education and exploration.
Next week, after several low-key events in Westchester and the Hudson Valley to prove out the model, The Flower Hour will be introducing its concept to Brooklyn for the first time with an intimate tasting event at Falansai on Wednesday, August 16.
The upcoming cannabis “tasting” event will include products from MFNY, a New York State Certified Cultivator, Processor & Distributor from the Hudson Valley; oHHo, a cannabis and botanical wellness company from Bedford, New York, in northern Westchester; Vally Jane, a 100% woman owned cannabis brand, and OZ of New York, among other cultivators, processors and brands.
Elevated Engagement & Education
The Flower Hour seeks to transcend traditional consumption models, offering participants a new lens through which to view cannabis. Departing from typical usage patterns and venues, their events invite individuals to explore the diverse spectrum of cannabis experiences. In doing so, The Flower Hour marks a broader shift within the industry, signaling the transformation of cannabis from a fringe indulgence to a sophisticated choice.
A Vision for the Future
The Flower Hour, Cannabis Growers Showcases and other consumption-friendly events signify the onset of a new era in cannabis consumption and normalization.
To wit, Happy Munkey's 7/10 Sensual Soiree, held at the iconic Museum of Sex in New York City this summer, was not just another private cannabis industry event either. It represented another significant step forward in the normalization of cannabis and cannabis consumption, as organizations like Happy Munkey and The Flower Hour explore the boundaries of what is possible within the evolving legal landscape.
New York’s Cannabis Growers Showcases are yet another step forward. In fact, New York’s first marijuana farmers market will open today in the Hudson Valley. High Falls Canna was cleared to launch this week and start serving adult consumers at an open market in New Paltz.Licensed growers Oak Queen Farms and Empire Farm 1830, as well as the retailer Legacy Dispensers, will also be on-site to sell their cannabis products.
Other examples of note include special dinners with a private chef to full-blown eateries with infused options dominating the menu, showing that cannabis-infused culinary experiences can be executed in a variety of ways. However, this sector of the industry has a long way to go before it can consider itself truly established.
What we can all agree on is that these kinds of experiential events serve as a platform for cannabis enthusiasts and curious individuals alike to engage, learn, and embrace the potential of this versatile plant in unique but familiar settings.
By transcending the conventional boundaries, these initiatives open doors to a wider demographic, fostering a community of individuals who appreciate the plant's nuances and the importance of responsible consumption and normalization.
“As interest in The Flower Hour’s events grow the hope is that they will start to dismantle age-old stigmas and create a welcoming atmosphere that appeals to seasoned enthusiasts and newcomers alike,” said Scott Brenner, Co-Founder and CEO of The Flower Hour.
The Birth of an Idea
Creating the first-of-its-kind initiative required a perfect blend of vision, expertise, and dedication.
The Flower Hour's inception is attributed to a group of pioneers with years of collective experience within the cannabis, hospitality, events and marketing industries.
Under the guidance of co-founders Scott Brenner who brings years of Food & Beverage and Hospitality experience, along with Ryan Lepore, the executive director of NYC NORML, and Anthony Colasacco, the proprietor of Pour, a boutique bar and eatery in Mt. Kisco and the founder of Hive & Hemp, a purveyor of artisanal botanically-infused exotic honeys and gummies - each boasting years of experience in their respective fields - the team navigated the complex maze of regulations, laws, and challenges to manifest their visionary event concept.
Their persistence bore fruit, culminating in a comprehensive & compliant platform that seamlessly integrates curated events, education, and an artistic and engaging ethos. The success of The Flower Hour serves as a testament to the team's determination, their commitment to nurturing a culture of responsible consumption, and their steadfast belief in the power of cannabis education and experiences.
"We envisioned The Flower Hour as a bridge to normalize cannabis within familiar settings, providing a safe and approachable space for individuals curious about cannabis to explore its diverse facets,” shared Ryan Lepore, Co-Founder, The Flower Hour. “The formal launch of The Flower Hour dismantles barriers and fosters responsible engagement, reshaping perceptions and opening doors to an enlightening journey of discovery. Which for us, marks a new era in cannabis consumption and also a paradigm shift in how society perceives and interacts with cannabis.”
The debut of The Flower Hour, marks the dawn of a new era in the cannabis landscape in New York and very likely elsewhere. With its infusion of experiential consumption and a commitment to holistic experiences and product discovery, The Flower Hour sets a high standard for future cannabis initiatives and public consumption.
However, its impact extends beyond consumption, as The Flower Hour also actively contributes to local communities, small craft-farms, women and minority-owned brands, supporting causes and offering unique experiences for a diverse and dynamic range of consumers, professionals, cultivators and brands.
Whether a seasoned cannabis enthusiast, canna-curious or an intrigued tourist, The Flower Hour beckons as a must-attend event series that encapsulates the essence of responsible and cultured cannabis consumption.
As individuals come together, explore, and elevate their understanding, The Flower Hour is shaping a future where cannabis is celebrated, comprehended, and cherished - a vision that's both enlightening and inspiring.
Which is a vision we can certainly all get behind.