Hall of Flowers 2025: Why This Santa Rosa Showcase Remains a Standard Bearer for Cannabis Trade Shows

The cannabis industry has no shortage of events, but very few manage to balance business, culture, and community the way Hall of Flowers does. Since its launch in 2018, the Santa Rosa-based show has become a must-attend gathering for licensed brands, retailers, investors, and innovators.

This year’s edition takes place September 10–11, 2025, at the Sonoma County Fairgrounds, continuing a legacy that goes far beyond trade show floor traffic. Hall of Flowers has become a barometer for where cannabis is now and where it's heading—and how brands and buyers can stay ahead of the curve.

Scenes from Hall of FlowersPress photo provided by Hall of Flowers

A Curated Approach That Stands the Test of Time

Unlike many trade expos where volume trumps value, Hall of Flowers has remained highly curated. Exhibitors are vetted, attendees are qualified, and the result is a show that feels purposeful, not chaotic.

That focus has allowed the event to grow steadily while maintaining its reputation as a serious B2B marketplace. For many retailers and buyers in the California market, Hall of Flowers isn’t just another industry meet-up—it’s where real deals are made.

What sets Hall of Flowers apart is its commitment to making cannabis culture a central part of the experience:

• Consumption lounges and sampling protocols that are compliant but still engaging.
• Music, art, and culinary programming that elevate the atmosphere beyond booths and badges.
• A sense of authenticity that reminds attendees why they’re in this space in the first place.

It’s this fusion of culture with commerce that ensures Hall of Flowers never feels like a sterile convention hall. Instead, it feels like a living snapshot of the cannabis movement, evolving in real time.

Scenes from Hall of FlowersPress photo provided by Hall of Flowers

Adapting to Industry Shifts

The cannabis landscape is constantly changing—tight regulations, shifting consumer demand, and new technologies keep everyone on their toes. Hall of Flowers has responded by:

• Introducing new platforms like AXIS Club (exclusive networking for executives and buyers) and BLUEPRINT (a showcase for emerging technologies, packaging, and solutions).
• Expanding to include festival-style elements, like live music and food, that connect brands more directly with consumers.
• Offering compliance-friendly sampling systems that allow buyers to evaluate products responsibly.

By evolving with the market, the event has avoided the stagnation that plagues so many conferences.

West Coast Roots, National Relevance

While Hall of Flowers is deeply tied to California—the birthplace of modern cannabis culture—its influence is national. In fact, next month, New York will host it's first Hall of Flowers October 8 & 9. For comparison, New York’s long-standing Revelry Buyers Club carries a similar ethos: connecting licensed operators, retailers, and brands in a curated environment that prioritizes quality relationships over hype. Revelry will be hosting its latest Revelry Festival event on Friday and Saturday September 12 & 13 at Pier 36.

Together, events like Hall of Flowers and Revelry Buyers Club represent a shift toward smarter, community-driven trade experiences that support the legal market and elevate the cannabis industry’s credibility while lifting-up the entire cannabis community.

Respect My Region's Joey Brabo talking to an exhibitor at Hall of FlowersPress photo provided by Hall of Flowers

Why It Still Matters in 2025

For brands, Hall of Flowers is about visibility in front of the right buyers. For retailers, it’s about finding standout products in an increasingly crowded space. And for the industry as a whole, it’s about building an ecosystem where commerce, culture, and compliance can coexist.

Seven years in, Hall of Flowers remains more than just a trade show. It’s a statement: that cannabis deserves events as sophisticated and dynamic as the plant itself.