As cannabis legalization continues to spread globally, the industry remains fragmented, with local and regional regulations creating a patchwork of markets and obstacles. Additionally, despite seeds being more accessible than ever, seed buyers often struggle with trust issues, uncertain payment methods, and a lack of information about the seeds they purchase.

This uncertainty makes it difficult for both home and commercial growers to confidently acquire new seeds that will produce the high-quality cannabis desired by modern consumers. Aiming to bring a new level of transparency and reliability to the cannabis seed industry, Happy Valley Genetics, a subsidiary of Massachusetts-based Happy Valley, has tossed its hat in the ring.

Happy Valley Genetics, a new venture by the award-winning cannabis operator Happy Valley, is a collaboration with breeders such as Colorado's renowned ETHOS Genetics. Happy Valley worked with ETHOS to launch its new lines of feminized photoperiod and autoflower seeds. This collaboration seeks to address the existing challenges in the cannabis seed market by offering seeds backed by extensive testing and transparency.

"The next phase of Happy Valley is Happy Valley Genetics; it's the future of the company as we seek to become a leader in the global cannabis seed industry," said Michael Reardon, CEO of Happy Valley.

"In the United States, we are completely fragmented from one state to the next. As a single-state operator, seeds provide us an avenue to expand across state lines and country borders."

Founded in Massachusetts, Happy Valley is a vertically integrated cannabis company with a stellar reputation for transparency and premium quality products, Happy Valley has built a strong foundation of loyal customers.

Their new venture, Happy Valley Genetics, leverages this expertise in cultivation to offer seeds that promise reliability and performance, backed by Certificates of Analysis (COAs), including detailed pictures documenting the entire process from seed-making and pheno-hunting, to bringing the final end products like dry flower and solventless concentrates to market.

Happy Valley has consistently demonstrated its dedication to excellence through its award-winning flower and concentrate products. Collaborating with ETHOS Genetics, known for its high-quality, commercially viable cannabis seeds, led to the development of unique cannabis varieties like Baller’s Game, Another Level, Everglades OG, and Easy Button, each with distinct cannabinoid and terpene profiles. These new lines of feminized photoperiod and autoflower seeds are designed to thrive in both home and commercial environments.

"Propagating and putting new genetics into production is one of the most expensive parts of the business. It's very difficult to continually have up to 25 genetics on our menu when it takes at a minimum 8 to 12 months to pheno hunt and put a single genetic into production," Reardon explains.

Everglades OG - Happy Valley GeneticsHappy Valley Genetics

Feminized seeds eliminate the need to care for male plants that will eventually be culled. For commercial operators, growing from seed offers greater efficiency with canopy space, reduced overhead with propagation, and the potential for multiple outdoor harvests per year.

Recognizing the need for transparency in the genetics industry, Happy Valley Genetics is uniquely positioned to bring high-quality seeds to the global market at accessible price points without sacrificing quality. "The end game goal we're working towards at Happy Valley Genetics is to have a stable of commercially viable genetics that allow ourselves and other commercial cultivators to be able to grow entirely from seed, eliminating the expense of maintaining mother plants and cutting clones," Reardon added.

Happy Valley Genetics is built on the same foundation of trust and integrity that has made Happy Valley a respected name in the Massachusetts cannabis industry. Designed with the modern cannabis grower in mind, their seeds are backed by an unparalleled level of transparency.

"Happy Valley Genetics’ goal is to be the most transparent and data-driven breeder in the global cannabis industry," Reardon emphasized.

To check out Baller's Game and the rest of the new Happy Valley Genetics seed packs, head over to HappyValleyGenetics.com.

Everglades OG Strain - Happy Valley Genetics

Everglades OG - Happy Valley Genetics

Happy Valley Genetics

After five years of cultivating at scale, Happy Valley Genetics has entered the seed industry with its initial release of feminized photo and autoflower packs backed by transparency that growers can count on.