Skip to content
Search AI Powered
Human content, AI powered search.

Latest Stories

Pro Golfer Rickie Fowler Teed Up as Ambassador for CBD Brand LEVEL SELECT ™

Pro Golfer Rickie Fowler Teed Up as Ambassador for CBD Brand LEVEL SELECT ™
Harrison Wise
By Harrison WiseJun 11, 2020
Harrison Wise
Founder, Publisher and Contributing Editor at The Bluntness, Inc. Harrison is also the founder and CEO of Wise Collective, an award-winning integrated marketing communications agency that works across the Cannabis, Tech, Sports, Media and Entertainment industries. Harrison has been involved in the Cannabis industry since 2015 when he and his agency launched MedMen. They have since worked with and counseled countless businesses and brands in the cannabis industry, including but not limited to Stiiizy, Shryne Group, Cloudponics, MCR Labs, Chil, Hemptown USA, Happy Valley MA and Greatest Hits Cannabis Co. among others. For more information visit: www.wisecollective.co.
See Full Bio
Follow:

Kadenwood, LLC, a California-based CBD company, announced today the addition of PGA Tour Pro Golfer Rickie Fowler as its newest brand ambassador. The addition of Fowler expands Kadenwood's roster of professional athletes, which also includes Heisman Trophy winner and former NFL quarterback Carson Palmer, MLB legend and former LA Dodger Steve Garvey, and gold medalist and basketball Hall of Famer Ann Meyers Drysdale.

Fowler joins them in an ongoing advertising campaign, running nationally across broadcast and digital platforms, highlighting the performance-driven qualities of Kadenwood's LEVEL SELECT™ brand of CBD products, which claims to help users maintain a healthy and active lifestyle, from smaller everyday activities to physical exercise, competitive sports and more.

Fowler is the latest in a long line of current and retired athletes who have seen a demand for their services, as hemp and marijuana become more mainstream. More and more former-NBA and NFL players are opening weed dispensaries or launching infused products, including Cliff Robertson, Floyd Landis, Megan Rapinoe, Sue Bird and Al Harrington to name a few have all founded CBD or cannabis companies or dabbled in partnerships with the industry.

In related news this week, NBA Hall of Famer Isiah Thomas was named as CEO and Vice Chairman of the Board of hemp focused pharmaceutical company One World Pharma.

The Latest

A classic case of botrytis a.k.a bud rot. Moldy cannabis should never be inhaled or smoked.
Wellness

Moldy Weed = Health Risk!

Are you paying too much attention to THC percentage? - The Bluntness
Wellness

High-THC: Is % Important?

New York State's Cannabis License Revocation Drama Unfolds
News

New York State's Cannabis License Revocation Drama Unfolds

More For You

Super Boof: 2024 Strain of the Year

Super Boof Strain: 2024 Strain of the Year - The Bluntness

2024's Top Strain: Super Boof

Super Boof at a Glance

What You're GettingThe Details
Hybrid TypeBalanced 50/50 hybrid
THC RangeMid to high 20s% (some batches push 30%+)
CBD ContentLess than 1%
Signature FlavorTangy orange, sweet cherry, nutty undertones
Key TerpenesLimonene, Myrcene, Caryophyllene
Primary EffectsGiggly, euphoric, focused, sociable
Ideal UseDaytime creativity through evening socializing
GeneticsBlack Cherry Punch × Tropicana Cookies
BreederBlockhead (San Diego)
Original NameBlockberry
Flowering Time8-10 weeks
 
The Accidental Phenomenon That Became Strain of the Year
 
Here's something most people don't realize about Super Boof: the name that eventually won Leafly's 2024 Strain of the Year wasn't even the breeder's original choice.
San Diego cultivator Blockhead created this Black Cherry Punch and Tropicana Cookies cross as "Blockberry" - a straightforward nod to his breeding handle and the cherry genetics. But as cuts circulated through California's cannabis community, "Super Boof" caught on instead. The internet loves what the internet loves, and sometimes a less refined name just sticks.
Keep ReadingShow less
THC comes with more misconceptions than just about any other chemical compound.

        THC comes with more misconceptions than just about any other chemical compound.
    

        What is THC? Your In-Depth Guide
    
Cannabis is one of the most popular natural medicines and intoxicating substances in history. 
Well-known for its ability to produce a psychoactive “high”, the plant has earned a reputation for itself thanks for its ability to alter consciousness and promote a calm sense of wellness and wellbeing. 
Keep ReadingShow less
Rescheduling vs. Descheduling Marijuana 

        Rescheduling vs. Descheduling Marijuana 
    

        High Stakes: Rescheduling vs. Descheduling Marijuana – Navigating the New Drug War
    
In a recent and groundbreaking development just before the U.S. Labor Day weekend, the Department of Health and Human Services (HHS) called upon the Drug Enforcement Agency (DEA) to reassess marijuana's classification under the Controlled Substances Act. 
This unexpected move sent shockwaves through the cannabis industry, igniting a fervent debate that could reshape the landscape of federal marijuana regulation in the United States.
Keep ReadingShow less
If the THCV cannabinoid can really help with obesity and diabetes, what are we waiting for?

        If the THCV cannabinoid can really help with obesity and diabetes, what are we waiting for?
    

        THCV? This Cannabinoid Could Help With Weight Loss and Diabetes
    
Most of us are familiar with cannabinoids like THC or CBD, but have you ever heard of THCV? Not a lot of research has been done on this novel cannabinoid quite yet, but researchers are already excited about its potential, specifically for people struggling with diabetes and weight issues. 
What is THCV?
Tetrahydrocannabivarin (a.k.a., THCV) is one of more than a hundred cannabinoids found within the cannabis plant, each with its own makeup and potential benefits to health and overall wellbeing.
Keep ReadingShow less
The vast number of different cannabis varieties are a real treat but can be overwhelming to newcomers.

        The vast number of different cannabis varieties are a real treat but can be overwhelming to newcomers.
    

        Photo by Jeff W on Unsplash
    

        Different Strains of Weed: How Many Are There?
    
Sour Diesel. Purple Kush. Amnesia Haze. If you’re a fan of cannabis, you’ve probably noticed that there are many different types to choose from, and most of them have funny names. And yes—they are all different. But, what makes them different, exactly? And how many marijuana strains are there, really? Well, let’s find out. 
What Are Cannabis Strains?
In popular culture, different cannabis cultivars are referred to as “strains.” Each individual strain is a cannabis variety that has been bred for its specific characteristics by a cannabis breeder. So, Granddaddy Purple is a strain. Harlequin is another strain. The former is a sleepy strain that produces a high percentage of the psychoactive tetrahydrocannabinol (THC). The latter is a mellow flower that produces both THC and cannabidiol (CBD). The plants both have different lineages and different characteristics. Hence, they are different strains.  

But, the word “strain” comes with a fair share of controversy. From a scientific perspective, referring to cannabis varieties as “strains” makes very little sense. And yet, “strain” is the word that remains in popular culture. The difference is mainly semantic—in the world of botany, different plant varieties are called cultivars, not strains. The word “strains” is usually reserved for bacteria and viruses, not plants. 
Keep ReadingShow less