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Biggie Smalls' Son Fighting for Social Justice With Cannabis Company

CJ Wallace Son of the Notorious B.I.G. Fights for Social Justice
CJ Wallace Son of the Notorious B.I.G. Fights for Social Justice
Aubry Bracco
By Aubry BraccoJun 05, 2020
Aubry Bracco
A seasoned small town journalist and digital marketer originally from New Hampshire, Aubry has an eclectic background in storytelling - from small town journalism (she once went undercover with the Salem, Mass. police on Halloween night) to social media marketing for big brands like Visa, the NFL, Liberty Mutual and scrappy start-ups like "Shark Tank's" Cousins Maine Lobster. She's appeared on CBS's longest running reality television show, SURVIVOR three times and will now respectfully decline any offers of coconut or coconut-infused food or drink offered to her. Currently the VP of Social Media and Digital Marketing at Wise Public Relations, Aubry loves finding those stories small moments of humanity that connect people, encourage them to stop, listen and find common ground in the chaos that is the digital jungle. When she’s not crafting social posts or writing, Aubry enjoys taking care of her cavalry of houseplants, studying intuitive healing and astrology, exploring National Parks.
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C.J. Wallace, son of “The Notorious B.I.G” is working hard to make a difference in cannabis, this according to a report by Forbes.

Together with his partner Willie Mack, Wallace created cannabis company Think BIG in 2019 as a tribute to his father.

Since that time, the company has evolved, according to Forbes.

Instead of focusing on only the healing power of cannabis, Think BIG is tackling issues like social justice and equality that have been center state in America in 2020, the outlet reported.

“This past year has been a great learning experience... You have to evolve,” Wallace told Forbes.



“We can no longer stand idly by while our people struggle in the face of unjust laws,” Think Big’s leadership state’s on the company website.

“The war on cannabis has destroyed so many lives. As a company that believes in the healing power of cannabis, we have a responsibility to fight for change. We can no longer stand idly by while our people struggle in the face of unjust marijuana laws and environmental policies that disproportionately target people of color. That’s why we support organizations that advocate for social and criminal justice reform, including the fights against mass incarceration and climate change.”

Think Big

Read Wallace’s full interview with Forbes here.

Learn more about Think Big and its mission here.

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