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Biggie Smalls' Son Fighting for Social Justice With Cannabis Company

CJ Wallace Son of the Notorious B.I.G. Fights for Social Justice
CJ Wallace Son of the Notorious B.I.G. Fights for Social Justice

C.J. Wallace, son of “The Notorious B.I.G” is working hard to make a difference in cannabis, this according to a report by Forbes.

Together with his partner Willie Mack, Wallace created cannabis company Think BIG in 2019 as a tribute to his father.

Since that time, the company has evolved, according to Forbes.

Instead of focusing on only the healing power of cannabis, Think BIG is tackling issues like social justice and equality that have been center state in America in 2020, the outlet reported.

“This past year has been a great learning experience... You have to evolve,” Wallace told Forbes.



“We can no longer stand idly by while our people struggle in the face of unjust laws,” Think Big’s leadership state’s on the company website.


“The war on cannabis has destroyed so many lives. As a company that believes in the healing power of cannabis, we have a responsibility to fight for change. We can no longer stand idly by while our people struggle in the face of unjust marijuana laws and environmental policies that disproportionately target people of color. That’s why we support organizations that advocate for social and criminal justice reform, including the fights against mass incarceration and climate change.”

Think Big

Read Wallace’s full interview with Forbes here.

Learn more about Think Big and its mission here.

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