Skip to content
Search AI Powered
Human content, AI powered search.

Latest Stories

Martha Stewart, The Ultimate "Weed Mom," Launches New Line of CBD Products

Martha Stewart CBD. Source: Martha Stewart CBD
Martha Stewart CBD. Source: Martha Stewart CBD
Bluntness Editorial
By Bluntness EditorialSep 10, 2020
Bluntness Editorial
The Bluntness Editorial Staff is dedicated to bring you the many stories of cannabis culture - stories that speak to the enthusiast and expert in an unfiltered but factual manner. Everyday, our writers brings you deeply insightful and honest perspectives from all corners of the cannabis world, including some you may not expect.
See Full Bio
Follow:

The quintessential "Weed Mom" Martha Stewart has partnered with Canopy Growth Corp. in a joint bid to break into the CBD market in a sure bet that their curated flavors and her celebrity name will bring the ingredient to a new demographic.

Starting today, Canopy will offer Martha Stewart-branded CBD gummies in flavors ranging from kumquat to huckleberry, along with soft gels and oil drops, on its website. Later this year, Canopy will add a Stewart-branded line of CBD products for pets, a segment Canopy CEO David Klein sees reaching as much as $600 million in additional annual sales.

The products were developed with Stewart’s input on marketing and taste -- she sees the products as comparable to French confections “rather than the sticky, overly sweet versions you might find elsewhere.” The launch comes as her brand is being revived by consumers looking to improve their quality of life while stuck at home during quarantine.

Canopy says there’s still plenty of potential for CBD growth, estimating that while around 86% of Americans have heard of the product, only 18% have tried it. Stewart’s household name, meanwhile, should help attract more "Weed Moms" in the age range of 46 to 65.

Same as Stewart, Snoop Dogg and Seth Rogen (both of whom have their own brands in partnership with Canopy) attract the attention of people of all ages. This is, naturally, a well thought-out strategy for Canopy.

At launch, the Martha Stewart CBD product line includes:

1. Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count)

The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. Photo by Kimberly Tran

2. Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 co

Delicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenDelicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenPhoto by Kimberly Tran

3. Martha Stewart CBD 25mg Softgels (Unflavored, 30 count) for $44.99

These small softgels are another option - convenient and easy to consume. These small softgels are another option - convenient and easy to consume. Photo by Kimberly Tran

4. Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99

I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. Photo by Mike Krautter

For more information, or to purchase Martha Stewart CBD, visit launch.marthastewartcbd.com.

The Latest

America’s Seniors Are Sparking Up: What New Cannabis Data Reveals About Aging, Wellness, and Cultural Shifts
News

Aging & Wellness: Cannabis Insights

Animated GIF of wallet with money; with wife taking the wallet after spouse tries to hand denomination
News

Legal Cannabis Hits $25B Tax Milestone!

The Intersection of LGBTQ+ Advocacy and Cannabis Legalization
Editorial

LGBTQ+ & Cannabis: Power Duo

Meta's Censorship Circus: Cannabis and Psychedelics Face the Axe While Sex and Violence Get the Thumbs Up
Editorial

Meta's Circus: Drugs Censored, Sex Approved

More For You

Best Smoking Games to Try with Friends - The Bluntness

Best Smoking Games to Try with Friends - The Bluntness

Photo by Rumman Amin on Unsplash

Best Smoking Games to Try with Friends

If you’re looking for a fun way to enjoy and celebrate cannabis with your friends, why not get silly competitive with one or more weed games?

You can even adapt your favorite drinking game to include cannabis for a fun twist. There are quite a few ways to combine friendly competition and fire ganja – in fact, you can incorporate cannabis into pretty much any game you want to. That being said, these are our top selections of fun weed games to play with your favorite stony companions.

Keep ReadingShow less
How to Make a Cannagar Without a Mold: A Comprehensive Guide. - The Bluntness

How to Make a Cannagar Without a Mold: A Comprehensive Guide. - The Bluntness

How to Make a Cannagar Without a Mold: A Comprehensive Guide

There are so many different ways to consume cannabis, and each method speaks to the kind of consumer you might be. If you're the type of cannoisseur to opt for a blunt, chances are you like your weed with a little kick, which is why a cannagar is the perfect product for you.

What Is A Cannabis Cigar? aka Cannagar

Made from a cannagar mold, cannabis oil, cannabis leaves, and about 4-12 grams of ground flower (depending on how hard you’re willing to go), cannagars are designed to knock you on your ass with sophistication.

Keep ReadingShow less
Sex on shrooms is not for everyone, although certainly worth a try -- perhaps with a bit of guidance first.
Sex on shrooms is not for everyone, although certainly worth a try -- perhaps with a bit of guidance first.

Sex on Shrooms: How to Prepare Yourself

If you've tripped on psilocybin (a.k.a., magic mushrooms) before, you're already well aware what an intense experience it can be. And if shrooms can take an average activity like listening to music to an entirely different universe, you can probably imagine what sex on shrooms might feel like.

As intense and amazing as mushroom sex can be, it can also be an incredibly negative experience if you're not careful. Most psychotropic substances are best experienced when you curate the right set and setting, and sex on magic mushrooms is no different.

Keep ReadingShow less
REVIEW: Is The Puffco Peak Pro Worth It? - The Bluntness

REVIEW: Is The Puffco Peak Pro Worth It? - The Bluntness

Image from puffco.com

Puffco Peak Pro Review

If you’re looking to get into dabs, the good news is you no longer have to start with a little rinky dink rig from your local headshop and a torch whose flame refuses to get high enough for the ice water hash you just bought.

Instead, advancements in technology have made it where you can skip past the traditional rite of passage, and step right into the big leagues for your first taste of oil. Removing leftover concentrate is crucial to ensure optimal performance during dabbing sessions, and modern devices are designed with this in mind.

Keep ReadingShow less
A classic case of botrytis a.k.a bud rot. Moldy cannabis should never be inhaled or smoked.
A classic case of botrytis a.k.a bud rot. Moldy cannabis should never be inhaled or smoked.

Smoking Moldy Weed and How It Can Make You Sick

Cannabis may have a robust safety profile with zero fatal overdoses on record, however smoking moldy weed can pose a serious risk to human health.

While you might have thought mold was reserved for unkempt showers or perishable food items, unwanted fungi can grow in your stash if you’re not careful. 

Keep ReadingShow less