PBR Made a Seltzer For Stoners

Powered by
Pabst Labs

It’s difficult to imagine a backyard BBQ on a hot summer day without a cooler full of Pabst Blue Ribbon. This famous lager first launched in 1844 in Milwaukee, Wisconsin, and has a mass following of devout “PBR” fans. The brand has seen some ups and downs over its decades in the market, but there is no denying the cult following PBR has accrued.

Now, PBR fanatics can experience a different kind of buzz with Pabst Labs.

Pabst Labs: A Different Kind of Buzz

Pabst Labs is an entirely separate company from Pabst Blue Ribbon, but they hope to mirror their beer audience with their new cannabis audience. Fans of PBR pick up the red, white, and blue can for its affordability and easy-drinking flavor. It’s a beer that you can drink at the beach or at the ski resort, and it’s impossible to go on a rafting or camping trip without it. It’s a beer drinker's beer.

With this lovability in mind, Pabst Labs set out to leverage their carbonated beverage brilliance into a buzzed-up, bubbly THC beverage. It couldn’t have come at a better time. The downtime of COVID lockdowns allowed the newly formed company to dial in its recipes and formulate the perfect drink for the California market.

Market projections expect cannabis beverage sales to see a steady trajectory. Infused beverage sales hit $915 million in 2021 and are expected to climb to $1.9 billion by 2028. It’s no surprise that this segment is growing. As alcohol drinkers become more conscious of their consumption, cannabis beverages fill the gap when it’s time to press pause on booze. Cannabis beverages offer a similar social experience during times of alcohol abstinence. In addition, low-dose beverages are enticing to new users who are not attracted to smoking but are intimidated by the guessing game of edible dosing.

In fact, Pabst Labs anticipated these consumer trends and originally launched their beverage line with a 5 mg drink, but it soon became clear that their audience was seeking a slightly higher dose and they doubled up to offer 10 mg cans.

High Seltzer for Your Happy Hour

PBR High Seltzer is a 12 oz can containing 10 mg of THC. With only 4 grams of sugar and only 25 calories per can, these fresh bevs are the hangover-free drink you feel good about.

Thanks to nanotechnology, the cannabis-infused is perfectly emulsified everytime. No THC particles settle on the bottom of the can, yet the bioavailability from the nanotech means the buzz will come on slow and steady. You don’t have to wait hours for it to kick in, so if you decide to have a second can, you’ll be able to make the call before the party is over.

High Seltzer is currently available in four flavors—Strawberry Kiwi, Lemon, Passion Fruit Pineapple, and Mango Blood Orange.

Where to Buy High Seltzer

If you love visiting your local shop, add these retailers to the list next time you’re looking for High Seltzer. You’ll spot the branded beverage coolers. Sometimes you can’t make the drive, and for Californians in Los Angeles, San Diego, and San Francisco, you can get same-day delivery.

There is a $70 minimum order, but each flavor comes in 4-packs for just $18. Grab a pack of each and you’ll be everyone’s favorite friend at your next BBQ. Not interested in a certain flavor? No problem. Build a 6-pack at $5 per can. PBR High Seltzer is the next big thing in cannabis beverages and is sure to capture just as much love as the original PBR.

Need a little more Bluntness in your life? Subscribe for our newsletter to stay in the loop.