Brett Favre, NFL Hall of Famer and long-time Green Bay Packers quarterback, has signed on to be a brand ambassador for Green Eagle, a new CBD brand that offers a line of hemp-derived pain and muscle relief products including creams, sprays, roll-ons, sticks, capsules.
As opposed to other CBD brands, Green Eagle claims to use a proprietary nanotechnology (NanoMight™) delivery system which allows the active nutrients to be absorbed by the body quicker and more effectively than traditional CBD supplements.
“We couldn’t think of anyone better to work with to mirror the ethos and mission of Green Eagle than Brett Favre, a tough guy who represents passion, endurance and perseverance,” said Green Eagle CEO and founder Joseph Smadja said.
CBD & Sports Partnerships
The CBD industry has made aggressive moves in recent months to secure partnerships with sports athletes and leagues.
For individual athletes, the willingness to partner with CBD brands is primarily due to improved education on CBD's effectiveness as a natural, non-psychoactive alternative to highly addictive, opioid-based painkillers. For the leagues, the financial hardship of the coronavirus pandemic has pushed these businesses and billionaire owners to find to new sponsorship dollars.
At some point [CBD] will be readily available in mainstream sports. How soon? It’s hard to say.
Brett Favre, NFL Hall of Fame QB
Last month, NBA Hall of Famer Earvin "Magic" Johnson signed on as Brand Ambassador to Uncle Bud's CBD & Hemp Brands, while Synchronicity inked a 4-year sponsorship deal with the United Soccer League.
When faced with a $1 billion revenue shortfall due to the COVID-19 pandemic, the Board of Governors of Major League Soccer said they are "likely" to approve CBD as a new, approved sponsorship category before the end of the 2020 season.
Addiction to Painkillers
Favre has dealt with opioid and alcohol addictions throughout his NFL career. He admits to taking as many as 15 Vicodins per day until he had several seizures in 1996. Favre spent six weeks in rehab and now claims to be clean of opioids since 1998.
After speaking with Smadja, Brett said he agreed to work with Green Eagle after learning CBD was "quick and effective" and did not have addictive qualities, which was especially important for the still active Favre who also suffers from the lingering ailments of 20 NFL seasons.
I've never smoked marijuana. It's not my thing. I was addicted to pain pills, which was bad enough, and I certainly think this is a welcome relief and alternative to pain pills."
Brett Favre, Ambassador, Green Eagle CBD
“The NFL and sports in general should look into it for general stuff,” Favre said. “If you tear an ACL, go to a doctor and get it fixed. For aches and pains, tendinitis, things like that? Absolutely, it works. It’s good. It benefits all.”
The NFL also relaxed some of its marijuana-related policies as part of the latest collective bargaining agreement, paving the way for league to pursue CBD sponsorships in the future.
The terms of Favre's deal with Green Eagle were not disclosed.
Favre also endorses other national products including Wrangler Jeans and Copper Fit.
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