Skip to content
Search AI Powered
Human content, AI powered search.

Latest Stories

Martha Stewart, The Ultimate "Weed Mom," Launches New Line of CBD Products

Martha Stewart CBD. Source: Martha Stewart CBD
Martha Stewart CBD. Source: Martha Stewart CBD
Bluntness Editorial
By Bluntness EditorialSep 10, 2020
Bluntness Editorial
The Bluntness Editorial Staff is dedicated to bring you the many stories of cannabis culture - stories that speak to the enthusiast and expert in an unfiltered but factual manner. Everyday, our writers brings you deeply insightful and honest perspectives from all corners of the cannabis world, including some you may not expect.
See Full Bio
Follow:

The quintessential "Weed Mom" Martha Stewart has partnered with Canopy Growth Corp. in a joint bid to break into the CBD market in a sure bet that their curated flavors and her celebrity name will bring the ingredient to a new demographic.

Starting today, Canopy will offer Martha Stewart-branded CBD gummies in flavors ranging from kumquat to huckleberry, along with soft gels and oil drops, on its website. Later this year, Canopy will add a Stewart-branded line of CBD products for pets, a segment Canopy CEO David Klein sees reaching as much as $600 million in additional annual sales.

The products were developed with Stewart’s input on marketing and taste -- she sees the products as comparable to French confections “rather than the sticky, overly sweet versions you might find elsewhere.” The launch comes as her brand is being revived by consumers looking to improve their quality of life while stuck at home during quarantine.

Canopy says there’s still plenty of potential for CBD growth, estimating that while around 86% of Americans have heard of the product, only 18% have tried it. Stewart’s household name, meanwhile, should help attract more "Weed Moms" in the age range of 46 to 65.

Same as Stewart, Snoop Dogg and Seth Rogen (both of whom have their own brands in partnership with Canopy) attract the attention of people of all ages. This is, naturally, a well thought-out strategy for Canopy.

At launch, the Martha Stewart CBD product line includes:

1. Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count)

The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. The gummies come in two flavor medleys. The citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange. Photo by Kimberly Tran

2. Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 co

Delicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenDelicious berry medley includes red raspberry, huckleberry and black raspberry - flavors developed using inspiration from her own gardenPhoto by Kimberly Tran

3. Martha Stewart CBD 25mg Softgels (Unflavored, 30 count) for $44.99

These small softgels are another option - convenient and easy to consume. These small softgels are another option - convenient and easy to consume. Photo by Kimberly Tran

4. Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99

I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. I also offer three drop formula varieties - blood orange, Meyer lemon and unflavored. Photo by Mike Krautter

For more information, or to purchase Martha Stewart CBD, visit launch.marthastewartcbd.com.

The Latest

Comprehensive Glossary of Cannabis Terminology - The Bluntness
News

Cannabis Glossary: 120+ Terms

A classic case of botrytis a.k.a bud rot. Moldy cannabis should never be inhaled or smoked.
Wellness

Moldy Weed = Health Risk!

Are you paying too much attention to THC percentage? - The Bluntness
Wellness

High-THC: Is % Important?

More For You

11 Movies to Watch While Tripping on Your Next Shroom Trip

11 Movies to Watch While Tripping on Your Next Shroom Trip

Many activities are amplified for the better when you're tripping on magic mushrooms, and watching trippy movies is definitely near the top of that list.

Shrooms provide consumers with an almost otherworldly experience: one where colors are brighter, music is magical, and everything is open to a seemingly unprecedented interpretation.

Keep ReadingShow less
The Truth About THC Candle: Cannabis Candles & How to Make Your Own - The Bluntness

The Truth About THC Candle: Cannabis Candles & How to Make Your Own - The Bluntness

Cannabis Candle Facts & DIY

The Truth About THC Candle: Cannabis Candles & How to Make Your Own

There are several different ways to consume cannabis, and some of them don’t even involve actual consumption. Cannabis candles are beginning to take over the candle game, allowing cannabis enthusiasts to enjoy the smells they’re used to having to cover up and hide: the danky goodness of weed.

As cannabis becomes less stigmatized in modern culture, people are beginning to come out and admit to their cannabis use. While smoking weed used to be something people felt they had to keep on the down low, the culture is becoming increasingly mainstream and the scent is now sought after rather than condemned. Many cannabis candles feature complex scent profiles, including notes of amber, which contribute to a rich and layered aromatic experience.

Keep ReadingShow less
gif of actor Kevin James from King of Queens; asking "How Much Does That Cost?"
Why Is Some Weed More Expensive Than Others? Understanding Cannabis Pricing
Giphy

Unraveling Cannabis Pricing: Factors Behind the Cost of Weed


Step inside a cannabis dispensary for the first time and the experience can be overwhelming. The meticulously labeled glass jars showcase dozens of strains with names like "Wedding Cake" and "Blue Dream," while refrigerated cases display concentrates, edibles, and tinctures at wildly different price points. Unlike the days when consumers were limited to whatever their neighborhood dealer offered, today's legal market presents a dazzling array of options that might leave newcomers with both wonder and sticker shock.

Keep ReadingShow less
Ayrloom Orchard Sunrise Review: The Best Cannabis Gummies in New York - The Bluntness

Ayrloom Orchard Sunrise Review: The Best Cannabis Gummies in New York - The Bluntness

Top Cannabis Gummies in NY

The Beak & Skiff Apple Orchard, located in Lafayette, New York, has been a family-owned business since its inception in 1911. Over the past century, the Beak & Skiff family has demonstrated their unwavering commitment to agriculture and their community by continuously expanding and evolving their business to meet the moment and change with the times.

The orchard began as a small apple farm, but over time, the Beak & Skiff family has expanded their operations to include a retail store, a distillery, a hemp farm and now a vertically integrated cannabis cultivation, manufacturing & distribution operation. Throughout this evolution, their commitment to sustainable agriculture has remained a top priority.

Keep ReadingShow less
Will drugs pick up on your cannabis edibles, or no? - The Bluntness

Will drugs pick up on your cannabis edibles, or no? - The Bluntness

Edibles & Drug Dogs

Now that marijuana legalization has gone so widespread, getting pot is just a car ride away for most people in the U.S., even those living in prohibition states.

And by gawd, they are making the drive, too, breaking all sorts of laws by crossing imaginary state lines with real weed.

Keep ReadingShow less