Cannabis Use Up Among Seniors

From countercultural whisper to mainstream celebration, the journey of April 20th—known simply as “4/20”—represents one of the most fascinating cultural shifts of our time. A decade ago, large gatherings at places like the University of Colorado Boulder were common, but administrative bans have since changed the landscape of 4/20 celebrations significantly. What began as coded communication among a small group of California teenagers has transformed into a global phenomenon that transcends its origins, reshaping attitudes, commerce, and policy along the way. While most things die within a couple years, '420' has persisted and grown in popularity, highlighting its sustained relevance and cultural significance among cannabis enthusiasts.