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Cannabis Community Plans For Socially Distanced 420

Cannabis companies are working hard to pivot in the midst of the COVID-19 pandemic
Cannabis companies are working hard to pivot in the midst of the COVID-19 pandemic
Bluntness Editorial
By Bluntness EditorialApr 02, 2020
Bluntness Editorial
The Bluntness Editorial Staff is dedicated to bring you the many stories of cannabis culture - stories that speak to the enthusiast and expert in an unfiltered but factual manner. Everyday, our writers brings you deeply insightful and honest perspectives from all corners of the cannabis world, including some you may not expect.
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This week, cannabis companies, buyers, press and enthusiasts were supposed to gather in Palm Spring for a top industry event - Hall of Flowers.


That was canceled as a result of COVID19, resulting in the loss of key networking opportunities and dollars.


Now, many cannabis companies are figuring out how to readjust the way they do business in a community that’s all about community and puff, puff, pass.


With 420 coming up fast, many are quickly trying to figure out how to celebrate in a social distanced world, according to MJ Biz Daily.


The outlet reports various digital strategies including:


“Virtual parties and concerts,” “giveaways of cannabis accessories and swag, discounts on products, such as companies offering a coin for a large purchase now and special deals for the rest of the year [and] using social media influencers to spread their message on Instagram and Facebook.”


Read the full story on adjusting cannabis businesses in the wake of COVID19 here.

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