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Righting the Wrongs of Cannabis War Crimes | The Edge presented by The Bluntness

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WATCH: How to Right the Wrongs of Cannabis War Crimes

By Gregory FryeFeb 24, 2022

Gregory Frye

Gregory is a storyteller, writer, editor & award-winning journalist with a love for meaningful collaboration. He was the founding editor at Green Flower.

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The Bluntness has published several articles over the past few weeks in honor of Black History Month.

However, this curated virtual panel “How to Right the Wrongs of Cannabis War Crimes,” is one of the most important, most urgent pieces of content for anyone interested in social justice.

Like Black history itself, this is much bigger than just one month out of the year.

The so-called war on drugs has ripped apart countless families of color, and it is still happening to this day.

Whether you go back to the early 1900s and into the ‘30s with Harry Anslinger or the re-launch of the war on drugs in the '70s by the disgraced President Richard Nixon, this has always been a war against people, predominantly people of color.

Again, this is still happening!

In 2020, more than one million people were arrested in the U.S. for personal possession of drugs.

Even as cannabis legalization gradually spreads across the “land of the free,” someone is arrested for cannabis every 90 seconds in the U.S.

What’s more, these absurd drugs laws continue to disproportionately impact people of color.

For example, Black Americans are four times more likely to be arrested for cannabis charges. And that’s just the average. In some states, the likelihood is much greater.

We could go on at length about the failed experiment that is the war on drugs, the atrocities, the loss of life, the creation of a prison state, and the violations of human freedom and dignity.

But how do we fix this? How do we pick up the shattered pieces, how do facilitate love and healing for the people, families, and communities caught up in this outright scandal?

Righting these wrongs is much more complex than legalizing cannabis and pretending the war on human freedom never happened.

And it’s certainly more complex than offering half-baked social equity programs, most of which have been a total failure.

The solution here requires unity, justice, and reparation.

It requires curiosity, the ability to listen, and open your heart.

This is an issue that involves the entire country, especially the cannabis industry.

One cannot morally profit off of legal weed while turning a blind eye to the ongoing devastation surrounding the war on drugs.

If you want to be a part of the solution, I strongly urge you to watch or listen to this virtual panel.

Thank you to everyone involved:

Juliana Whitney (moderator) – President at Cann Strategy & Co-Founder at Leafsheets.com

Erik Range – Founder at Hemp⋔ and Board Chair at Minorities for Medical Marijuana

Niambe Tosh – Executive Director at Peter Tosh Brand & Legacy

Frederika Easley – Director of Strategic Initiatives at The People’s Ecosystem

Marie Montmarquet – Co-Founder at MD Numbers Inc.

Check out what these amazing people have to say about “How to Right the Wrongs of Cannabis War Crimes,” and please share if you want to spread the message.

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Comprehensive Glossary of Cannabis Terminology - The Bluntness

Cannabis Terminology - The Bluntness

Photo by Margo Amala on Unsplash

Are You Ready to Master Cannabis Lingo? Explore Essential Terms Now

This glossary covers key cannabis-related terms that can help consumers better understand the industry, products, and their effects. Whether you're new to cannabis or looking to deepen your knowledge, these definitions offer clarity on common terms you might encounter.

This glossary covers key cannabis-related terms that can help consumers better understand the industry, products, and their effects. Whether you're new to cannabis or looking to deepen your knowledge, these definitions offer clarity on common terms you might encounter.

A

Adult-Use Cannabis: Cannabis consumed recreationally by adults over a legal age (usually 21+), as opposed to for medical purposes.
Aroma: The smell of a particular cannabis strain, which can range from earthy, sweet, or citrusy to skunky or piney. Terpenes influence the aroma.
Autoflowering: A type of cannabis plant that automatically switches from the vegetative stage to the flowering stage based on age rather than light cycles.

B

BHO (Butane Hash Oil): A concentrated form of cannabis made by extracting cannabinoids and terpenes using butane. Also known as dabs or wax.
Bud: The flower of the cannabis plant that contains the highest concentration of cannabinoids like THC and CBD. This is the part most commonly consumed.
Budtender: A staff member at a dispensary who is knowledgeable about cannabis products and helps consumers select products that meet their needs.

C

Cannabinoids: The chemical compounds found in cannabis that interact with the body’s endocannabinoid system, producing various effects. The most common are THC and CBD.
CBD (Cannabidiol): A non-psychoactive cannabinoid that is widely used for its therapeutic properties, such as reducing anxiety, pain, and inflammation.
Concentrates: Cannabis products that have been processed to extract cannabinoids and terpenes, resulting in highly potent forms like oils, wax, and shatter.
Cultivar: A specific strain of cannabis bred for certain characteristics, such as THC or CBD content, terpene profile, or growth pattern. Used interchangeably with "strain."
Cannabis Sativa: A subspecies of cannabis known for its energizing, cerebral effects and higher levels of THC. Sativa strains are often recommended for daytime use.

D

Dabbing: A method of consuming cannabis concentrates by vaporizing them on a hot surface (dab rig) and inhaling the vapor.
Decarboxylation: The process of heating cannabis to activate THC and CBD, converting them from their acidic forms (THCA and CBDA) to their active forms.
Dispensary: A licensed retail location where consumers can legally purchase cannabis products, whether for recreational or medical use.

E

Edibles: Cannabis-infused food or drink products, such as gummies, chocolates, or beverages, that are consumed orally. They can take longer to take effect but may last longer than inhaled forms.
Endocannabinoid System (ECS): A biological system within the body that interacts with cannabinoids to regulate various physiological processes, including mood, appetite, and pain.
Entourage Effect: The theory that cannabinoids, terpenes, and other compounds in cannabis work together synergistically to enhance their effects.

F

Full-Spectrum: A cannabis extract that contains a wide range of cannabinoids, terpenes, and other beneficial compounds, rather than isolating a single component like THC or CBD.
Flower: Another term for the bud of the cannabis plant, which is typically dried, cured, and used for smoking or vaporizing.
Flushing: A cultivation technique where growers stop using nutrients and flush the cannabis plants with water near the end of the growing cycle to improve the taste and quality of the buds.

G

Grinder: A device used to break down cannabis flowers into smaller, evenly sized pieces for rolling into joints or using in pipes or vaporizers.
Greenout: A term used to describe a negative experience from consuming too much cannabis, often leading to nausea, dizziness, or anxiety.

H

Hash (Hashish): A concentrated form of cannabis made by compressing trichomes (resin glands) into a solid or paste-like substance.
Hemp: A variety of the Cannabis sativa plant that contains very low levels of THC (less than 0.3%) and is used for industrial purposes, such as making textiles, paper, and CBD products.
Hybrid: A cannabis strain that is a cross between two or more different strains, often blending the effects of sativa and indica varieties.

I

Indica: A subspecies of cannabis known for its relaxing, body-focused effects. Indica strains are often used in the evening or for managing pain, insomnia, or anxiety.
Infusion: The process of incorporating cannabis into other products, such as oils, butters, or beverages, allowing for ingestion in different forms.
ISO (Isolate): A purified form of cannabis concentrate that contains a single cannabinoid, like CBD isolate, without any other cannabinoids, terpenes, or compounds.

J

Joint: A cannabis cigarette, typically rolled in paper and smoked.
Kief: The powdered form of trichomes that fall off cannabis flowers, which can be collected and used for added potency in smoking or making concentrates.

L

Landrace Strain: A pure cannabis strain that has developed naturally in a specific geographic location without human intervention. Examples include Afghan and Thai strains.
Live Resin: A type of cannabis concentrate made by flash-freezing freshly harvested cannabis to preserve the terpenes and cannabinoids before extraction, resulting in a more flavorful and aromatic product.

M

Microdosing: The practice of consuming small amounts of cannabis to experience its benefits without feeling overly intoxicated or experiencing strong psychoactive effects.
Moon Rocks: A highly potent cannabis product made by dipping cannabis buds in hash oil and then rolling them in kief, resulting in an ultra-high THC product.

N

Nug: Slang for a small, high-quality piece of cannabis flower. Nugs are typically dense and full of trichomes.
Nanoemulsion: A technology used in cannabis edibles and beverages that breaks cannabinoids down into nanoparticles, allowing for faster absorption and quicker onset of effects.

O

Oil: A concentrated cannabis product typically consumed through vaping, dabbing, or oral ingestion. Cannabis oils can be made with different extraction methods, such as CO2 or ethanol extraction.
OG: Short for “Ocean Grown,” or "Original Gangsta" depending on where you're coming from, often used to describe high-quality or original cannabis strains, such as OG Kush.

P

Phenotype: The observable traits of a cannabis plant, influenced by both its genetic makeup and environmental factors such as light, temperature, and nutrients.
Pre-roll: A cannabis joint that has been rolled and prepared in advance for purchase and consumption.
Psychoactive: Refers to substances like THC that affect the mind, altering mood, perception, or consciousness.

R

Rosin: A solventless cannabis concentrate created by applying heat and pressure to cannabis flowers or hash, squeezing out resin.
Ruderalis: A lesser-known subspecies of cannabis that is naturally autoflowering and has low levels of THC. It is often bred with sativa or indica strains to create hybrids.

S

Sativa: A cannabis subspecies known for its uplifting, energizing effects. Sativa strains are often recommended for daytime use or creative activities.
Shatter: A glass-like cannabis concentrate that is brittle and easy to break into pieces. It is popular for dabbing due to its high potency.
Solventless: Refers to cannabis concentrates made without the use of chemical solvents, typically through methods like heat, pressure, or ice water extraction.
Strain: A specific variety of cannabis, each with its own unique cannabinoid and terpene profile that produces specific effects and aromas.

T

Terpenes: Aromatic compounds found in cannabis (and other plants) that contribute to a strain’s flavor and aroma profile. They also interact with cannabinoids and may influence the effects of cannabis.
THC (Tetrahydrocannabinol): The primary psychoactive cannabinoid in cannabis that produces the feeling of being “high.”
Tincture: A liquid cannabis extract, typically made with alcohol or oil, that is consumed sublingually (under the tongue) or mixed with food or drinks.
Topicals: Cannabis-infused creams, balms, or lotions applied directly to the skin for localized relief of pain, inflammation, or skin conditions without causing a psychoactive effect.

V

Vape Cartridge (Vape Cart): A pre-filled container of cannabis oil used with a vaporizer or vape pen. Vape cartridges offer a portable and discreet way to consume cannabis.
Vaporizer (Vape): A device that heats cannabis or its concentrates to a temperature at which the cannabinoids and terpenes turn into vapor but not high enough to combust the plant material.

W

Wax: A type of cannabis concentrate with a soft, waxy texture. It is typically consumed via dabbing or vaporizing.
Whole Plant Extract: A cannabis extract that includes a full range of cannabinoids, terpenes, and other compounds from the entire cannabis plant, believed to deliver the entourage effect.

Z

Zkittlez: A popular cannabis strain known for its fruity, candy-like aroma and a mix of euphoric and relaxing effects.

This glossary is a resource for cannabis consumers looking to navigate the diverse and evolving world of cannabis. Whether you're seeking recreational use or therapeutic benefits, understanding these terms can help you make informed decisions.

If you feel we missed some terms, feel free to DM us on social to add your cannabis terms to the list.

40 Tons Enters Minnesota’s Legal Market with their First Direct-to-Consumer THC Edible in Partnership with Minny Grown

40 Tons Enters Minnesota’s Legal Market with their First Direct-to-Consumer THC Edible in Partnership with Minny Grown

40 Tons and Minny Grown Forge Groundbreaking Partnership to Advance Social Equity in Minnesota

In a significant step forward for their restorative justice-focused approach in the cannabis industry, 40 Tons, a pioneering multi-state social equity brand known for its relentless advocacy for individuals with past cannabis convictions, has unveiled an exciting partnership with Minny Grown, Minnesota’s esteemed cannabis innovator.

In a landmark move that epitomizes the fusion of commerce and social justice, 40 Tons, a leader in mission-driven cannabis initiatives, has joined forces with Minnesota's cannabis innovator, Minny Grown. This partnership marks the launch of 40 Tons’ first direct-to-consumer THC product line in Minnesota, featuring a selection of uniquely flavored delta-9 THC gummies: Root Beer, Sour Lemonade, Mango Orange, and Mojito.

This collaboration not only showcases 40 Tons’ innovative spirit but also underlines its commitment to advancing real social equity within the cannabis sector. Founded amidst personal adversity and shaped by the injustices of the War on Drugs, 40 Tons has consistently pushed beyond mere advocacy to effect tangible social change. "Our flavors are a tribute to the unconventional paths that justice-impacted individuals tread. Each product we create carries a piece of our story, a story of resilience," stated Loriel Alegrete, CEO of 40 Tons.

The partnership debut in Minnesota is a continuation of 40 Tons’ strategic expansion, following significant contributions to social justice in the cannabis industry across multiple states, including a notable presence in New York alongside HPI Canna. The New York venture has been marked by community-focused initiatives such as recruitment drives and social activism, embedding 40 Tons deeply within the local cannabis culture.

"Our collaboration with Minny Grown is not just about entering a new market. It’s about setting a new standard on how a cannabis business can operate with a conscience," emphasized Zach Rohr, CEO of Minny Grown. Both leaders highlight that this venture extends beyond selling THC products—it’s about creating a supportive network that includes employment opportunities for formerly incarcerated individuals and continuous support for those still affected by cannabis-related legal issues.

40 Tons is rolling out an exclusive line of hemp-derived delta-9 THC gummies in partnership with Minny Grown, marking 40 Tons‘ ambitious entry into Minnesota’s legal market and its first venture into the direct-to-consumer space.

With the launch, 40 Tons also introduces a novel letter-writing campaign, inviting consumers to connect with inmates, thereby humanizing and supporting those still ensnared in legal struggles. "We see this as a way to bridge the gap between our consumers and those we aim to help. Every gummy sold supports our broader mission to empower and uplift communities broken by outdated laws," added Corvain Cooper, Chief Brand Ambassador of 40 Tons, marking the date as particularly significant as it coincides with the anniversary of his release from a life sentence due to cannabis.

As 40 Tons and Minny Grown forge ahead with their innovative venture, they not only offer Minnesotans a new way to experience THC but also pioneer a model for integrating social justice into the cannabis industry. The endeavor is a testament to the transformative power of aligned visions in achieving societal betterment through business.

40 Tons is rolling out an exclusive line of hemp-derived delta-9 THC gummies in partnership with Minny Grown, marking 40 Tons‘ ambitious entry into Minnesota’s legal market and its first venture into the direct-to-consumer space.

For further details on these transformative THC edibles and to support this noble cause, visit 40tonsproducts.com or contact info@40tons.co.

The Bluntness Holiday Gift Guide Roundup 2023

The Bluntness Holiday Gift Guide Roundup 2023

The Ultimate Holiday Gift Guide Roundup - Cannabis Edition

From the perfect strains to stylish accessories, The Bluntness has got your cannabis-loving friends and family covered with a round-up of some of the best cannabis-centric gift guides around.

'Tis the season to elevate your gifting game with our ultimate Cannabis Holiday Gift Guide round-up. From the perfect strains to stylish accessories, The Bluntness has got your cannabis-loving friends and family covered with a round-up of some of the best cannabis-centric gift guides around. Let's make this holiday a high holiday!

Cannabis-themed Holiday Gift Guides BudsFeed 12 Days of Dope Holiday Gifts for Tree LoversBudsFeed

New York Magazine Gift Guide - Cannabis Gift Guide The Strategist's Best Gifts for Cannabis Enthusiasts, According to Cannabis Enthusiasts

The 30 Best Weed Gifts for All Your High-Minded Friends - GQ GQ's 30 Best Weed Gifts for All Your High-Minded Friends

Holiday Gift Guide - The Bluntness 2023 Holiday Gift Guide for Ganjapreneurs

The What Holiday Collective Gift Guide The What Holiday Collective - Gift Guide

Forbes' Holiday Gift Guide 2023: Fun Gifts For The Cannabis Fan In Your Life

2023 Cannabis Holiday Gift Guide - FundCanna

The 22 Best Weed Gifts for Your Stoner Pals

How the war on drugs impacts communities of color

How the war on drugs impacts communities of color

The Impact of the War on Drugs on Communities of Color

By unpacking the interconnected and cascading consequences of the War on Drugs, we can see clearly how communities hit hardest by drug criminalization have reaped the fewest benefits of medicalization.

Guest Contributors: Torian Easterling and Jahmila Edwards

Racial inequities in New York State have long existed, fueled in part by structural racism, and longstanding and chronic divestments stemming from federal and state laws. These inequities shape many facets of communities and individuals, including access to high quality, preventative healthcare. In New York specifically, the inaccessibility of healthcare translates into a lack of medical cannabis for otherwise deserving patients.

New York is correctly prioritizing the expansion of medical cannabis alongside growing the adult-use market. This will help individuals who are currently in the medical cannabis program and can expand education and access to individuals and communities who have been disproportionately impacted by racist policies, if properly invested. However, as with everything in cannabis, the equitable solution is more complicated than just approving licenses to qualified medical cannabis operators. Before providing a suggested solution, let’s unpack the impact of racially biased anti-drug policies on communities of color and low-income communities across New York State.

Incarceration and Financial Stability

Interactions with the criminal justice system are shown to increase unemployment, a reliance on alternative and often lower quality jobs, and a sustained loss of earnings. Because of drug-war policies nationally and in New York (most notably the Rockefeller Drug Laws), a significant portion of those incarcerated have been drug offenders, particularly members of Black and Latinx communities. Misdemeanor arrests played a significant role in drug-war and related quality of life policing strategies popularized throughout New York and were often connected to higher rates of pretrial detentions which drive unemployment and lost income.

Additionally, it is important to note one particular impact: the startlingly high rate of imprisoning women and mothers. In New York, the female jail and prison population increased by 190% and 272% respectively between 1980 and 2017, driven in no small part by drug convictions. By 1999, women of color comprised 91% of women convicted of drug crimes in New York, despite being 32% of the state population.

Female incarceration not only impacts individual women, but often the economic well-being of entire families. In 2017, more than 8 out of 10 women in New York City jails alone were mothers, with drug crimes being the primary reason for detention historically. Most crucially, maternal incarceration increases the chances that their children will be incarcerated in the future, producing intergenerational economic devastation.

Fortunately, under the MRTA and other legislation, nearly half a million people have seen their cannabis- related convictions expunged, providing relief from future disclosures of economically harmful information.

Housing

Stable, safe, and quality housing is well recognized as an essential determinant of health. However, housing policies under the War on Drugs have driven housing insecurity, homelessness, and poor health outcomes by zealously relying on evictions and policing housing to address the “prevalence” of drugs in residential settings.

Between 1988 and 1998, anti-drug fervor mobilized the passage of sweeping bills focused on eliminating drugs in housing. Through these bills, the federal government made public housing tenants increasingly vulnerable to drug related evictions. First, it penalized drug users, then those they lived or affiliated with. As a direct result of these policies, nearly 5,000 people were permanently excluded from NYCHA alone between 2007 and 2014. More strikingly, over 111,000 New York City residents have been at risk of being denied housing since 1980 for only drug offenses, nearly 50,000 of which were made vulnerable for merely possessing drugs.

Because so many individuals have interacted with the criminal justice system, are affiliated with justice-impacted people, or have barriers preventing them from meeting drug-related housing requirements, hundreds of thousands of New Yorkers have faced unstable living conditions as a direct result of drug-war policies.

Education

Similar to housing, drug-war education policies focused on resource deprivation and punitive enforcement. After several decades, youth in low-income and minority communities have and continue to suffer long-term consequences. Access to higher education for people with records of drug offenses, no matter how minor, has been limited through both mass incarcerations, as well as specific legal exclusion. After the 1984 Anti-Drug Abuse Act passed, research shows a demonstrable decrease in college enrollment among Black men because of heightened drug-related incarceration rates.

However, it was not enough to penalize just the incarcerated, or those pursuing higher education. Under Reagan, primary and secondary schools were recognized as a key site for “confrontational”, anti-drug strategies. Suspension, expulsion, and other zero- tolerance policies were popularized through anti-drug rhetoric, and the number of school police officers skyrocketed as drug-war strategies evolved. By 2008, the NYPD’s School Safety Division alone was the fifth largest police force nationally.

Putting police officers in schools may placate safety concerns, and anecdotal evidence suggest their usefulness in certain instances, but evidence shows policing children has, in the aggregate, widened educational opportunity and achievement gaps. Police intervention involving students is shown to reduce individual educational outcomes and produce high rates of emotional distress and PTSD which further impairs academic achievement. Furthermore, schools with more punitive practices following zero- tolerance, drug-war logic see lower achievement among all students, and higher subsequent rates of adult crime. Students in areas with high rates of police violence and brutality already see diminished GPA’s, making interactions with the police in schools all the more devastating. In New York State, these racial disparities and associated harms to learning begin as early as elementary and middle school.

Compounding Impacts

Holding the above social determinants of health in isolation offers a window into how drug-war policing and policies have impacted each specifically. However, lives cannot be compartmentalized so easily, and it is important to acknowledge that each social determinant of health has demonstrable impacts on one another. Beyond worse health outcomes, low quality or unstable housing is connected to lower educational attainment and academic achievements, as well as diminished financial stability. Unsurprisingly, higher education leads to higher income, higher quality housing and even higher housing values. The inextricable connection between these determinants also causes mutually reinforcing consequences. For example, economic hardship not only narrows housing opportunities, but increases housing inequalities in the aggregate thereby “locking less advantaged people in less advantaged places.” In considering the impact of drug-war policies on impacted communities, it is important to remember that while these strategies focused on discrete aspects of individual interactions and lives, the effects ripple through every aspect of a person’s life.

By unpacking the interconnected and cascading consequences of the War on Drugs, we can see clearly how communities hit hardest by drug criminalization have reaped the fewest benefits of medicalization.

About the Authors:

Dr. Torian Easterling is senior vice president for population and community health and chief strategic and innovation officer at One Brooklyn Health and founding partner of Black Star Wellness. Dr. Easterling previously served as the first deputy commissioner and chief equity officer at the city Department of Health and Mental Hygiene.

Jahmila “JJ” Edwards is a dynamic leader with more than 15 years of experience working at the intersection of government, policy and politics in New York City. She is associate director of District Council 37, New York City’s largest public employee union.

Magnolia Bakery Launches Cannabis-infused Products

Magnolia Bakery Launches Cannabis-infused Products

The Roll Up: How Mainstream Consumer Brands Pair with Cannabis

The increasing number of collaborations between mainstream brands and cannabis companies indicates a promising future for the industry. As cannabis continues to shed its past stigma, we can expect to see more innovative partnerships that push the boundaries of creativity and acceptance.

Over the past few years, the cannabis industry has experienced rapid growth, not only in sales and production but also in its cultural significance and acceptance.

This evolution can be traced back to pioneering cannabis brands and their innovative collaborations, which continue to play a vital role in normalizing the consumption and integration of cannabis into mainstream culture.

A Sweet, Surprising Collaboration: Magnolia Bakery x Cannabis

Magnolia Bakery Debuts THC-infused Product Line Magnolia Bakery Expands into Cannabis, Just Not in NY.

The renowned Magnolia Bakery, synonymous with “Sex and the City” as much as its delectable desserts, is now stirring the pot in a whole new dimension. Their signature banana pudding and the much-acclaimed red velvet cake are now available in THC-infused edible forms. This marks Magnolia's debut in the cannabis product range.

The limited-edition bars are not just about the high; they are a tribute to the brand's iconic flavors. The Swirled Famous Banana Pudding bar is a tantalizing blend of creamy vanilla pudding, crunchy vanilla cookies, and freeze-dried bananas, each piece containing 10mg of THC. The Red Velvet Piece Ahhh Cake bar offers a sensory journey with flavors of moist red cake, a hint of cream cheese, and rich chocolate. This bar is a mix of 10mg of THC and 10mg of CBD per piece.

For those looking to get a taste of these innovative desserts, they will be available, with prices ranging from $18 to $30, in select states: Illinois, Nevada, and Massachusetts at Rise Dispensaries. The bakery has collaborated with Green Thumb Industries, known for producing Incredibles edibles, to craft these branded bars.

While marijuana is still federally illegal, numerous states have welcomed it for both medical and recreational purposes, leading to a burgeoning interest in edibles and infused-beverages. The evolving market landscape shows a shift from the stereotypical "pot brownies" to a diverse and appealing range of products, from gummies and candy bars to infused-seasoning and savory chips, among others.

Recent data from cannabis research firm Headset reveals that edibles account for 12% of total cannabis sales, although they lag behind in comparison to flowers, vapor pens, and pre-rolls.

Magnolia's foray into the cannabis edibles market is strategic. The brand, previously highlighted in "Sex and the City," stands to gain both in terms of brand awareness and potential revenue. Neil Saunders, retail analyst at GlobalData Retail, believes that Magnolia's venture is timely given the evolving consumer perspectives on cannabis. However, the absence of nationwide legalization could pose challenges for broader distribution.

As the edible cannabis market continues to flourish, it is innovations like these and partnerships with mainstream brands and organizations that will shape the future of the industry as well as normalization.

Such partnerships, especially with respected institutional brands like Magnolia, are a testament to the changing perceptions of cannabis. It signals a move towards seeing cannabis not just as a recreational substance but as a lifestyle choice that can seamlessly integrate into daily life.

The Art of the Mash-Up: Mainstream Brands & Cannabis

The annual cannabis holiday celebration of April 20, popularly known as 4/20, has always been a significant event in the cannabis community. However, in recent years, this date has seen a surge in collaborations between cannabis brands and mainstream companies, further cementing the industry's place in popular culture.

For instance, an industry-first deal between Jack in the Box and Weedmaps paved the way for other notable collaborations. AriZona iced tea, Fatburger, and artist/sneaker designer Stan Birch have all partnered with cannabis companies for 4/20-centric promotions.

Spotlight on Unique Collaborations:

Elevated Munchies: Kiva Confections, an edibles maker, teamed up with national fast-food chain Fatburger to introduce a "canndiment" - a weed-infused ketchup. This unique product promises to elevate the regular fast-food experience by adding a psychoactive twist. Interestingly, this product, priced at $5 for a 10-milligram packet, was launched exclusively in Southern California and was only available for a limited time.
High Fashion: Pax, renowned for its premium vapes, ventured into sneakerhead culture by collaborating with designer Stan Birch. The result? Custom-made Nike Dunk Low sneakers with a unique cannabis-inspired design. This limited-edition footwear was unveiled at a 4/20 fashion show in SoHo.
Homage to Classics: Edie Parker, often referred to as the "Coco Chanel of cannabis", embarked on a creative journey to pay homage to vintage ads. The brand cleverly reimagined classic Hollywood films and well-known ads, infusing them with a satirical cannabis touch.
Unique Merchandise: Puffco, in 2022, launched Cupsy, a water pipe disguised as a coffee cup. In a unique twist, they collaborated with AriZona Beverages to overlay the design of AriZona's green iced tea packaging onto this product. This limited-run product aims to provide customers with a memorable experience, blending design, flavor, and accessibility.
Elevated Happy Hours: The Flower Hour, has reimagined the anachronistic happy hour for those among us who prefer cannabis over alcohol. Their innovative model seeks to transcend conventional consumption norms, fostering an environment that encourages responsible and informed cannabis engagement as well as normalization within familiar venues such as restaurants and bars.

PuffCo's Cupsy, a collab with AriZona Beverages. PuffCo and AriZona Beverages Team Up on Cupsy, a Water Pipe disguised as a coffee cup.

This limited-edition sneaker was unveiled at a 4/20 fashion show in SoHo, created by Pax in collaboration with Stan Birch. A Pax collaboration with Stan Birch, resulted in this custom-made Nike Dunk Lowe sneaker with a unique cannabis-inspired design

What we can all agree on is that these kinds of collaborations and experiences serve as a platform for cannabis enthusiasts and curious individuals alike to engage, learn, and embrace the potential of this versatile plant in unique but familiar settings.

By transcending the conventional boundaries, these initiatives open doors to a wider demographic, fostering a community of individuals who appreciate the plant's nuances and the importance of responsible consumption and normalization while also celebrating cannabis’ cultural impact and influence.

The Future of Cannabis Collaborations

The increasing number of collaborations between mainstream brands and cannabis companies indicates a promising future for the industry. As cannabis continues to shed its past stigma, we can expect to see more innovative partnerships that push the boundaries of creativity and acceptance.

Moreover, as consumer interest in cannabis grows, it presents a vast opportunity for brands to tap into a new market segment and engage with a broader audience. The future indeed looks green for the cannabis industry, and collaborations will undoubtedly play a pivotal role in its continued evolution.

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