Shinola Lets Cannabis Enthusiasts Wear 420

Proceeds will Support the Anti-Recidivism Coalition and Cabrini Green Legal Aide.
Proceeds will Support the Anti-Recidivism Coalition and Cabrini Green Legal Aide. | Courtesy of The Bluntness Studios


In honor of 4/20/2020 on Monday, Designer watch brand Shinola released a limited edition watch under its Detrola line, according to Forbes.


The company confirmed the news on their Instagram page Monday.


The watch, released at 4:20 p.m. on April 20 pays homage to “420” — “the honorary hour and minute of the day to smoke as well as the month and day of the year to celebrate cannabis,” the publication reported.


Forbes reported “420” originated in a San Rafael high school “as the designated meetup time time to sneak out for a session.”


According to the company Instagram, the limited edition time piece has a “higher cause.” “With a little help from our friends Common and Woody Harrelson every dollar spent on this Detrola will be donated to support The Anti-Recidivism Coalition and Cabrini Green Legal Aide. Meet The Twenty After Four.”


Read more about the watch on the Shinola website here.