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Joe Montana Ups His Cannabis Game

The NFL great has deepened his investment in the legal cannabis business.
The NFL great has deepened his investment in the legal cannabis business.
Aubry Bracco
By Aubry BraccoFeb 27, 2020
Aubry Bracco
A seasoned small town journalist and digital marketer originally from New Hampshire, Aubry has an eclectic background in storytelling - from small town journalism (she once went undercover with the Salem, Mass. police on Halloween night) to social media marketing for big brands like Visa, the NFL, Liberty Mutual and scrappy start-ups like "Shark Tank's" Cousins Maine Lobster. She's appeared on CBS's longest running reality television show, SURVIVOR three times and will now respectfully decline any offers of coconut or coconut-infused food or drink offered to her. Currently the VP of Social Media and Digital Marketing at Wise Public Relations, Aubry loves finding those stories small moments of humanity that connect people, encourage them to stop, listen and find common ground in the chaos that is the digital jungle. When she’s not crafting social posts or writing, Aubry enjoys taking care of her cavalry of houseplants, studying intuitive healing and astrology, exploring National Parks.
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Beloved NFL Quarterback Joe Montana has deepened his ties to the cannabis community, this according to multiple industry reports.


The former San Francisco 49ers and Kansas City Chiefs quarterback, 63, has put his efforts into investing in cannabis start-ups. As reported by Sportsnaut, Montana recently put his efforts into the National Institute for Cannabis Investors, “a clearinghouse for anyone seeking advice on marijuana investments.”


In the course of his playing career, the athlete sustained various injuries and now uses cannabis balm to treat those aches and pains, The Athletic reported Thursday.


In early 2019, several outlets, including Bleacher Report, announced Montana had decided to start investing in legal cannabis with medical marijuana company Caliva.

At the time, Montana said: "[he believes cannabis] 'can provide relief to many people and can make a serious impact on opioid use or addiction,'” according to Bleacher Report.

NFL Hall of Famer Joe Montana


Montana’s new investments come in the midst of a bargaining agreement from the NFL and players on proposed new relaxed policies on cannabis consumption. A decision on that policy for the upcoming season must be reached by March 18.

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