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President of WAFBA - We Are For Better Alternatives out of Colorado, Morris Beegle, chatted with theBluntness about his work in the cannabis industry and where he sees himself in the future.

How did you get involved in cannabis?

I have used cannabis recreationally since high school. From there I got involved in the music and entertainment industries and cannabis was prevalent at a lot of functions. I started to use it medicinally in 2009/2010 as an alternative to Vicodin and opiates for back pain. I didn't officially get into the industry until 2012 when my partner Elizabeth Knight and I started Colorado Hemp Company, which in the beginning was focused on hemp t-shirts, hats, bags, and merchandise.    

What is your mission?

From a simple perspective, it's really about making a positive contribution to society and trying to live a purposeful life. I guess the mission would be to be an agent of change.  

Where do you see yourself in the industry in 5 years?

I see myself involved in a variety of projects & businesses within the greater cannabis space as well as participating in larger, more encompassing environmental and ecological initiatives. I want to continue to build our platform and use it to raise awareness about the challenges our species and planet are facing and to introduce innovative solutions that address these challenges so that my kids and their kids and their kids can live on a planet that isn't ruined by human arrogance and negligence.   

What's the biggest challenge of working in the cannabis space and the biggest reward?

It was challenging getting funding/investment the first several years and creating a business from scratch doing zero revenue. And, it's been very rewarding to create multiple hemp brands and multiple events that have helped facilitate and accelerate the growth and development of the industry.

Learn more: www.morrisbeegle.com



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