This week, cannabis companies, buyers, press and enthusiasts were supposed to gather in Palm Spring for a top industry event - Hall of Flowers.

That was canceled as a result of COVID19, resulting in the loss of key networking opportunities and dollars.

Now, many cannabis companies are figuring out how to readjust the way they do business in a community that’s all about community and puff, puff, pass.

With 420 coming up fast, many are quickly trying to figure out how to celebrate in a social distanced world, according to MJ Biz Daily.

The outlet reports various digital strategies including:

“Virtual parties and concerts,” “giveaways of cannabis accessories and swag, discounts on products, such as companies offering a coin for a large purchase now and special deals for the rest of the year [and] using social media influencers to spread their message on Instagram and Facebook.”

Read the full story on adjusting cannabis businesses in the wake of COVID19 here.