Skip to content
Search AI Powered

Latest Stories

Why Cannabis is Scoring Points in the Sports World

The culture and dialogue of sports and cannabis is changing.
The culture and dialogue of sports and cannabis is changing.
Photo by IndicaMD

Sign Up for The Bluntness Newsletter for Your Weekly Dose of Cannabis News

Written by Ponce Sunset



Joe Montana, one of the NFL’s greatest players of all time with four Super Bowl wins among his many accomplishments, earlier this year announced that he was part of a $75 million investment in a California marijuana company called Caliva. For Montana, his investment in Caliva was his second in a cannabis business. In 2017, Montana made his first investment in a cannabis business, a media property called Herb as part of a $4.1 million investment.


Tiki Barber, formerly of the New York football Giants who then parlayed into a career as a sports broadcaster, also announced that he was getting into the cannabis business with an investment announced earlier this year in Grove Group Management.

So what attracted Barber to cannabis? He said in an interview with CNN Business that increasing evidence of how medical marijuana can help people coping with severe pain will help reduce the stigma around it. He knows that firsthand from his playing days in the NFL. The league is coping with a growing number of current and retired players dealing with traumatic head injuries.

"The more quickly we can get cannabis legalized federally, the better off athletes will be," he said, adding that he thinks it's a "matter of inevitability" before that happens.

Tiki Barber, former NFL Player


Other athletes who are investing in the weed industry include former professional road racing cyclist Floyd Landis and former Portland Trail Blazer Cliff Robinson.


And most recently, the Las Vegas Lights of the United Soccer League, the only professional sports team in the United States to take on a cannabis sponsorship, announced that they are going to take on their second sponsorship deal with Two Roots Brewing Company. Based in San Diego, Two Roots is known for brewing a nonalcoholic cannabis beer infused with micro-doses of THC. Last year, the Lights announced a sponsorship deal with NuWu Cannabis Marketplace to promote NuWu at their home stadium, Cashman Field.


As Kevin Love, Vice President of market activations for Cannabiniers, (the brand management company for Two Roots), put it:

“It's knocking down a stigma and creating normalcy and synergy between the craft beer market and the THC market,” he said. Two Roots will be rotating five beers at Cashman field: a lager, a wheat, a blonde ale, an Indian Pale Ale (IPA), and a stout.

Kevin Love


As cannabis becomes more mainstream and the benefits of cannabis continue to gain greater acceptance, it will only be a matter of time before we see more sports teams taking on sponsorship deals with cannabis companies, and athletes continue to jump into investing in these cannabis companies.

More For You

11 Movies to Watch While Tripping on Your Next Shroom Trip

11 Movies to Watch While Tripping on Your Next Shroom Trip

Many activities are amplified for the better when you're tripping on magic mushrooms, and watching trippy movies is definitely near the top of that list.

Shrooms provide consumers with an almost otherworldly experience: one where colors are brighter, music is magical, and everything is open to a seemingly unprecedented interpretation.

Keep ReadingShow less
Sex on shrooms is not for everyone, although certainly worth a try -- perhaps with a bit of guidance first.
Sex on shrooms is not for everyone, although certainly worth a try -- perhaps with a bit of guidance first.

Sex on Shrooms: How to Prepare Yourself

If you've tripped on psilocybin (a.k.a., magic mushrooms) before, you're already well aware what an intense experience it can be. And if shrooms can take an average activity like listening to music to an entirely different universe, you can probably imagine what sex on shrooms might feel like.

As intense and amazing as mushroom sex can be, it can also be an incredibly negative experience if you're not careful. Most psychotropic substances are best experienced when you curate the right set and setting, and sex on magic mushrooms is no different.

Keep ReadingShow less
Store your psilocybin mushrooms properly for best results.
Store your psilocybin mushrooms properly for best results.
Photo by Marco Allegretti on Unsplash

Psilocybin 101: How to Store Magic Mushrooms to Maximize Potency and Shelf Life

Magic mushrooms, or psilocybin mushrooms, have been embraced for their transformative effects and potential therapeutic benefits. However, like any organic material, they are perishable and can lose potency—or worse, become unsafe—if not stored correctly. Whether you're healing depression or having trippy sex to hallucinatory entertainment, understanding how to properly store your mushrooms can help you preserve their effects for months or even years.

This comprehensive guide outlines best practices, advanced techniques, and essential tips for safely storing magic mushrooms to maintain their potency and avoid spoilage.

Keep ReadingShow less
Magic mushrooms taste gross. Let's fix that.
Magic mushrooms taste gross. Let's fix that.

6 Ways to Consume Magic Mushrooms (that don't involve a peanut butter sandwich)

If you have ever consumed magic mushrooms or truffles, then you know they don’t always have the most pleasant taste, in fact, some of them are like eating a mouthful of dirt.  

However, with the recent rise of popularity through legalization, decriminalization, and the public becoming more aware of the benefits and potential good that comes with these psilocybin-packed fungi, we see why people may overlook the flavor.

Keep ReadingShow less
420 Explained: What is 420?
420 Explained: What is 420?

What does 420 Mean? We Explain 420 , 4/20 and 4:20

What is 420 and/or 4/20 and/or 4:20? 

If you've ever heard someone say "420" and wondered what it means, you're not alone. This number has become a common phrase in marijuana culture, often associated with cannabis use and legalization efforts. 

Keep ReadingShow less