The Pepsi Challenge, Reimagined For Cannabis – And Charity: Can You Tell If Your Weed Is Sungrown?
This article was originally published by Javier Hasse on Benzinga and appears here with permission.
California cannabis brand Flow Kana is sparking consumer and media conversation with its #SungrownChallenge campaign, which launched across social media last week and will soon be appearing on over 200 California dispensary screens.
Inspired by the famed Pepsi Challenge and the 1976 Judgement of Paris whereby French wine critics blind-tasted the best of French wines against the best of the then-emerging California wines. The #SungrownChallenge features a who’s who cadre of 28 blindfolded cannabis journalists, critics, social media influencers and industry leaders sampling California’s top-selling sungrown flower against California's top-selling indoor flower.
For every share of the #sungrownchallenge video on social media, Farmer’s Reserve by Flow Kana will donate $5 to Planting Justice, a California-based nonprofit focused on “food justice and community healing through planting, growing, and harvesting healthy food.” The donation will cap at $10,000.
Are you still missing out on The Bluntness newsletter? Sign Up today to stay in the loop.



NYCRA Co-Founder and VP Operations, Jayson Tantalo 
Apple Fritter Strain - The Bluntness Riverside Greenery
Indica vs. Sativa: Are These Cannabis Labels Outdated? - The Bluntness
Georgia Pie Strain Profile: history, effects, and more - The Bluntness
How many strains of weed are there? - The Bluntness 
Trump's Executive Order: What Rescheduling Means for Cannabis Photo by Igor Omilaev on Unsplash
Can Voters Lose Legal Weed? - The Bluntness Photo by 
Who's Funding the Legal Cannabis Pushback? - The Bluntness Photo by
Getting involved is the best way to push back against cannabis rollbacks - The Bluntness Photo by 











