Skip to content
Search AI Powered

Latest Stories

The Edge - An Interview with Humo's Susie Plascencia

Susie Plascencia, former brand partner, Humo
Susie Plascencia, former brand partner, Humo

The Edge is a business podcast from The Bluntness, where we unpack real-world experiences and expertise of seasoned & successful professionals across both legal and legacy cannabis.

This week's guest is Susie Plascencia, former prand Partner for Humo, California’s award-winning Mexican American owned and woman-led cannabis brand.

Susie is also co-founder and CMO for MOTA Glass, a leading brand of American-made functional glass. She’s a multi passionate entrepreneur whose bigger purpose continues to be destigmatizing cannabis in the Latino community to repair the impact of the War on Drugs, and create stable career opportunities for women and people of color.

More For You

What's your favorite Massachusetts dispensary and why?
What's your favorite Massachusetts dispensary and why?

Top 11 Cannabis Dispensaries in Massachusetts

Looking for a Massachusetts dispensary?

Adult-use cannabis has been legal in Massachusetts since 2016, and the state has worked hard throughout the past six years to expand and establish its approach to the legal market.

Keep ReadingShow less
11 Black Cannabis Trailblazers and Pioneers

11 Black Cannabis Trailblazers and Pioneers

Legal cannabis remains a relatively new concept, but advocates all over the world have been championing the plant for centuries. 

And just as Reefer Madness swept the nation to target People of Color for their cannabis use, several brave Black cannabis activists forged on, trailblazing a path for the industry as we know it today.

Keep ReadingShow less
The NJCBA is working to unite and build a strong cannabis industry in The Garden State.
The NJCBA is working to unite and build a strong cannabis industry in The Garden State.

How to Normalize Weed: Inside New Jersey's "Cannabis Chamber of Commerce"

New Jersey is one of the most recent states to legalize adult-use cannabis, and one of the benefits of being a Mary-Jane-come-lately state is that you’re able to look at all of the ways other states have messed up in their regulations of the legal cannabis industry.

Because of this, the Garden State has rightfully taken their time in rolling out regulations that make sense. A primary example is the formation of the New Jersey CannaBusiness Association (NJCBA) – an organization that promotes jobs and sustainable growth within the state’s adult-use and medical industries. 

Keep ReadingShow less
As New York cannabis continues to find itself, thankfully we have some awesome people helping lead the way.
As New York cannabis continues to find itself, thankfully we have some awesome people helping lead the way.

Cannabis in New York: 13 Industry Leaders You Need to Know

Ever since cannabis was legalized in New York, the state has launched into setting up standards and regulations that aspire to create an exemplary market: one that is thorough, organized, and fair to operators, legislators, and consumers alike.

The market is well on its way to establishing itself, collecting cues from other regions’ past mistakes and successes, entrepreneurs moving into New York from other legal states, and, most importantly (and valuably), the state’s long-standing legacy operators. 

Keep ReadingShow less
a woman showing a tablet to another woman at a cannabis dispensary

a woman showing a tablet to another woman

Photo by Cova Software on Unsplash

How to Become a Budtender: Complete Career Guide & Salary Information

What Is a Budtender? Role Definition & Overview

A budtender is a specialized cannabis retail professional who educates customers about marijuana products, provides personalized recommendations, and processes compliant sales transactions in licensed dispensaries. Think of a budtender as a cannabis sommelier—combining deep product knowledge with exceptional customer service in the rapidly growing legal cannabis industry. It's worth noting that, there is a category of specialization called a Ganjier that is more akin to cannabis sommelier than a traditional budtender.

The legal cannabis market is projected to reach $73.6 billion by 2027, creating thousands of budtender jobs across 38+ states and territories with legalized cannabis programs.

Keep ReadingShow less